SiriusXM and I Am Athlete, the athlete-led media community based by former NFL All-Professional receiver Brandon Marshall, introduced they’ve joined forces in a brand new expansive content material deal that features a nightly radio present and different game-changing initiatives.
The brand new settlement will broaden the already standard I Am Athlete platform by delivering new modern programming to extra followers who need an genuine “locker room” perspective on sports activities and popular culture straight from those that performed the sport.
I Am Athlete and SiriusXM will produce a brand new nightly present that can air nationwide on SiriusXM’s Mad Canine Sports activities Radio (channel 82 on SiriusXM radios and on the SXM App). Debuting on April 27, I Am Athlete Tonight will air dwell each weekday from 7-9 pm ET/4-6 pm PT.
Former NFL defensive finish Leger Douzable will lead a forged of rotating co-hosts that can function Marshall, former NFL gamers LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA participant Antoine Walker, former WNBA participant Chantel Tremitiere and journalist Omar Kelly as they have interaction in the kind of considerate, unfiltered discussions that the I AM Athlete Tonight episodes can even be obtainable as podcasts after they air on SiriusXM.
SiriusXM and I Am Athlete have additionally entered right into a developmental settlement and can mix the energy of each manufacturers and platforms to convey extra participating expertise to the air and develop new and distinctive content material sooner or later.
As a part of the settlement, SXM Media, SiriusXM Holdings’ promoting gross sales group, is now the unique world advert consultant for the favored I Am Athlete audio podcast – hosted by Brandon Marshall and Chad “Ochocinco”Johnson – and different audio podcasts developed with I AM Athlete. SXM Media additionally sells throughout the I AM Athlete video podcast. SXM Media is the gateway for marketer to the #1 U.S. podcast promoting community in reaching weekly podcast listeners, per Edison Analysis.
The I Am Athlete Podcast is on the market on all main podcast platforms.
“We’re excited to staff up with SiriusXM. SiriusXM is a unprecedented firm that shares our ardour for innovation in storytelling and giving the athlete a platform,” stated Marshall. “I Am Athlete is the premier vacation spot for athletes to inform their very own tales, write their very own scripts, spotlight successes and likewise maintain one another accountable. The sports activities media panorama has drastically modified. Our partnership brings our distinctive content material and method to storytelling to followers, day-after-day.”
“I Am Athlete has established itself as a outstanding and standard podcast as a result of it’s the sort of genuine straight-from-the-athlete discuss that followers love and need extra of. We’re excited to staff up and construct on that,” stated Steve Cohen, SVP, Sports activities Programming and Podcasts, SiriusXM. “Brandon and staff will produce new and unique content material that can improve our Mad Canine Sports activities Radio channel. And collectively, we stay up for growing new expertise and content material for I Am Athlete and SirusXM that can enchantment to listeners all over the place.”
