Gemini XIII, the podcasting radio industries’ new house for premium audio content material, advertising and marketing, and promoting companies, broadcasts it has joined forces with Diversion Podcasts by way of an funding that may develop Diversion’s choices underneath a brand new premium podcast community known as Diversion Audio. Diversion Audio will develop into Gemini XIII’s content material division and, alongside its new promoting and advertising and marketing teams, will probably be fantastically poised for development and success within the audio business.
Diversion Audio will leverage sister firm Diversion Books’ huge publishing belongings and creator relationships to supply a centered content material mannequin distinctive to podcasting: increasing IP from books, authors, and personalities into the podcast medium as unique audio content material throughout each high-frequency episodic exhibits and engrossing narrative restricted sequence.
Diversion Audio’s podcasts will drive new viewers communities and inform expert-driven tales that spring from Diversion’s guide titles, increasing them with extra communities and inform expert-driven shops from Diversion’s guide titles, increasing them with extra interviews and friends, archival analysis, and narrative themes beforehand unexplored. Diversion Audio’s podcasts will span the genres of suspense, romance, parenting, music, historical past, enterprise, and sports activities.
Diversion’s podcast I Am Kobe, developed with iHeartPodcasts, was lately honored with two Internet Awards, Finest Sports activities Podcast 2022 and Folks’s Voice Winner. Later this yr, Diversion will launch Season 2 of the multi-million listener hit sequence Good Assassins, one of many high 20 greatest new podcasts of 2021. As well as, Diversion’s hits embody the #1 greatest new sports activities podcast of 2020, The Dream Workforce Tapes.
Scott Waxman, Founding father of Waxman Literary Company and Diversion Publishing Corp, will lead the newly-expanded community, Diversion Audio. He has been concerned with dozens of New York Instances bestsellers and revealed a broad vary of authors from Mark Cuban to Ursula Ok. Le Guin to present bestselling phenomenon, V.E. Schwab. Diversion Publishing owns the publishing rights to 1000’s of guide titles throughout fiction and non-fiction classes. Waxman created Diversion Podcasts in 2020 to develop new, immersive, episodic tales in audio.
Waxman will lead the brand new community together with Jacob Bronstein, SVP of Content material and Improvement, who has spent his profession in guide publishing, podcast and audiobook manufacturing, advertising and marketing, and tech. Bronstein has helmed tons of of audio tasks with authors together with Tom Hanks, Ken Burns, Jeffrey Wright, and Judy Blume, and has three Grammy Awards for productions with Barack Obama and Invoice Clinton. At Apple Inc., Bronstein led the advertising and marketing organizations for Apple Podcasts, Apple Books, and Apple Information and has labored within the podcast house with manufacturers together with Prison Content material, Lemonada Media, Insider, and Spooler.
Mark Francis, Co-Founding father of Diversion Podcasts, is Diversion Audio’s SVP of Manufacturing and is an award-winning veteran leisure government with greater than three a long time within the audio business as a author, producer, and director. Francis helped launch the SiriusXM platform together with 15 years because the Senior Director of Speak Manufacturing shaping the sound of exhibits and channels together with Andy Cohen, Martha Stewart, and tons of of others.
Gemini XIII is led by co-founders and nationwide audio veterans Spencer Brown, CEO, who beforehand based Cadence13 and Dial World, and Charles Steinhauer, Gemini XIII’s COO and former of Westwood One. The corporate lately introduced its acquisition of The Infinite Company, a full-service digital promoting company primarily based in Dallas, TX, and Phantom Producer, the world’s first patented audio imaging service that features internet and cell app consumer interfaces and makes skilled audio manufacturing absolutely cell. Gemini XIII is predicated in New York with workplaces in Dallas and Sydney, Australia.
