SiriusXM introduced the acquisition of Workforce Coco, together with the critically-acclaimed hit podcast Conan O’Brian Wants a Good friend, and the Conan O’Brian-led podcast community and digital media enterprise. The transaction additionally brings to SiriusXM Workforce Coco’s employees, who will proceed to supply the community’s slate of common podcasts, in addition to collaborate on content material for Sirius XM.
As a part of the deal, Conan has entered right into a five-year expertise settlement with SiriusXM, underneath which he’ll stay host of his namesake podcast, which can proceed to be obtainable broadly, and also will collaborate with SiriusXM to create and government produce a brand new full-time, unique Workforce Coco comedy channel for SiriusXM subscribers. The settlement additionally consists of distribution of choose video from Conan’s podcast in addition to from the archives of his long-running late evening present on TBS, reside occasions, and merchandise from the Workforce Coco manufacturers.
Since its inception over a decade in the past, Workforce Coco has garnered greater than 1 billion annual video views throughout YouTube and Fb, averages 180 million annual podcast downloads, and now reaches 17 million followers throughout social media. Workforce Coco’s flagship podcast, Conan O’Brian Wants a Good friend, which was developed with Stitcher’s Earwolf, ranks as one of many high 5 most searched-for podcasts, and lately received two Webby Awards. By changing into part of SiriusXM, the main residence of comedy in audio leisure, Workforce Coco beneficial properties the promotional energy of the SiriusXM, Pandora, and Stitcher listening platforms – amplifying the community’s voices and lengthening the Workforce Coco model to new audiences.
“Once I began in tv my final purpose was to work my manner as much as radio,” stated Conan O’Brian. “This new take care of SiriusXM builds on the good relationship that started a number of years in the past with a workforce that’s the standout of their discipline.’
“We’re thrilled that Conan stays dedicated to producing his extremely profitable podcast and can now broaden his position into government producing an excusing Workforce Coco radio channel for SiriusXM,” stated Scott Greenstein, President and Chef Content material Officer of SiriusXM. “Conan has constructed an incredible model and group at Workforce Coco with a confirmed observe document of discovering and launching compelling and addictive podcasts. We sit up for persevering with to develop the Workforce Coco model.”
As a part of the acquisition, SXM Media, the mixed promoting gross sales group of SiriusXM, expands its unique international advert illustration past Workforce Coco’s acclaimed podcasts – resembling Nicole Byer’s Why Gained’t You Date Me? and JB Smoove’s Could I Elaborate?, together with its Stitcher co-productions Rip-off Goddess with Laci Mosley, Actually! with Rob Lowe, The Three Questions with Andy Richter, and Parks and Recollection – to additionally embrace digital video, social media, and reside occasions related to Workforce Coco’s properties.
Workforce Coco podcasts will proceed to be obtainable on Stitcher, the SXM App, Pandora, and main podcast listening platforms.
Workforce Coco joins an already strong and industry-leading comedy lineup at SiriusXM, the unique audio residence for high comedies and types, which incorporates channels resembling Kevin Hart’s Giggle Out Loud Radio, Netflix is a Joke Radio, and Comedy Central Radio, in addition to Stitcher’s Earwolf community and their assortment of award-winning and critically-acclaimed exhibits How Did This Get Made?, Workplace Girls, Storytime with Seth Rogen, and extra.
SiriusXM’s acquisition of Workforce Coco follows that of 99% Invisible, the announcement of a world promoting settlement with podcast firm Audiochuck, and it’s top-rated podcast, Crime Junkie; an settlement with Tom Segura and Christine P’s YMH Studios to distribute and develop content material; an settlement for the unique rights to handle all audio and video advert gross sales for the comedy horror present The Final Podcast on the Left; and a multi-platform settlement with Crooked Media that brings the unbiased progressive media firm’s high ranked podcasts to Sirius XM by means of the 2024 election cycle and past.
