Meet Cute, the main leisure firm producing authentic scripted romantic comedies for Gen Z and millennial audiences, introduced business chief and digital content material pioneer Paul Greenberg as President and COO. On this new position, Greenberg will leverage his many years of expertise main leisure, digital, and expertise firms and oversee all content material, advertising and marketing, and analytics for Meet Cute.
Greenberg was beforehand CEO of Butter Works, a full-service digital video agency offering AI-driven information evaluation, artistic and manufacturing providers, and technique. He additionally served as Government Vice President & Common Supervisor at A+E Networks, the place he oversaw the creation of the #1 present on Fb, the #2 present on Snapchat, a number of hit exhibits on YouTube, and plenty of profitable branded content material promoting campaigns, whereas rising A+E’s general digital video viewers by tons of of thousands and thousands of views. Concurrently, he ran FYI, considered one of A+E’s cable networks.
“Paul has unparalleled expertise main content material firms and is the proper companion to information Meet Cute into its subsequent section of progress,” stated Naomi Shah, CEO and Founder. “His experience in leveraging high quality content material to construct, develop, and retain audiences can be extremely invaluable as we discover new income channels, construct strategic partnerships, and develop our multichannel presence.”
Greenberg’s govt expertise additionally contains serving as CEO of CollegeHumor, the place he grew visitors by billions of views to make the corporate the #7 YouTube channel and tripled income. He has additionally labored as CEO of Nylon, the place he grew income 150%, and the model’s digital viewers by 15x, and President of SFX. As President, Digital of Time Inc. Life-style Group, he ran 10 digital properties, which grew 50% YOY.
Greenberg joins Meet Cute as the corporate leverages its natural progress into new leisure choices. Up to now, Meet Cute sequence have attracted greater than 3 million listens, with month-over-month progress as new sequence are launched and a listener common retention price of 90-100% per sequence. Meet Cute lately inked a expertise and improvement take care of A+E backed Vary Media Companions to adapt a number of Meet Cute’s tales into TV sequence and movies, in addition to a take care of Mare of Easttown producer wiip to adapt a choose variety of Meet Cute tales into tv sequence.
“Meet Cute is poised to take the leisure business by storm, and I’m thrilled to be becoming a member of Naomi in making Meet Cute the last word vacation spot for tales about love, connection, and the human expertise,” stated Greenberg. “Meet Cute is producing top-quality content material that’s resonating with Gen Z and millennial audiences, and its data-driven method makes it a invaluable IP incubator for Hollywood.”
Up to now, Meet Cute has produced greater than 400 scripted romantic tales with tons of of creators from completely different backgrounds and existence, leading to a content material library that’s various, inclusive, and reflective of the complete spectrum of human connection. Meet Cute’s latest launch is the romantic comedy Inexperienced Mountain, a heartfelt and hilarious story of two siblings discovering new love towards the advanced racial historical past of a distant Vermont city. Starring Owen Thiele (Dollface, I Assume You Ought to Depart), Inexperienced Mountain launched June 7, 2022 on Apple Podcasts, Spotify, and different audio leisure suppliers.
