Gemini XIII, the podcasting and radio industries’ new dwelling for premium audio content material, manufacturing, and advertising providers, declares the addition of two senior gross sales and advertising professionals: Erica Farmer as Vice President, Strategic Advertising and marketing, and Jaclyn Mifka as Director of Advert Operations & Planning. The audio veterans will report on to Charles Steinhauer, Co-Founder and Chief Working Officer, Gemini XIII. They are going to be primarily based at Gemini XIII’s New York Metropolis headquarters.
As Vice President, Strategic Advertising and marketing for Gemini XIII, Erica Farmer will market the corporate’s premium belongings in podcasting and radio. She joins Gemini XIII from Westwood One, the biggest audio community in America, the place she was Digital Advertising and marketing Director for the Cumulus Podcast Community and helped develop that firm’s sturdy slate of premium podcast content material, together with a number of award-winning exhibits.
Previous to that, she was Producer, Stay Occasions for Townsquare Media’s East Coast and Midwest markets, constructing large-scale Music Festivals and Way of life Occasions from idea to completion. Farmer began her profession at World Wrestling Leisure as an Affiliate Producer for each Worldwide and Home Tv programming. She led the manufacturing, operations, and execution of WWE’s first-ever unique partnership with Hulu in 2012 and created content material for stay air on networks around the globe. Farmer holds a B.A. diploma in Communications from The Pennsylvania State College.
Jaclyn Mifka joins Gemini XII as Director of Advert Operations and Planning following 10 years at ESPN Audio, the place she was Senior Digital & Audio Gross sales Supervisor. She brings numerous expertise in Gross sales Planning and Advert Operations in each digital and broadcast radio to Gemini XIII, and constructed, priced, and cleared stock for all radio and digital plans for the ESPN Audio Community. Mifka began her ESPN profession as a Promotions Intern for ESPN Radio Community, adopted by positions as Site visitors Coordinator and Site visitors Affiliate Supervisor. She began her audio and radio profession as Continuity Coordinator for Dial World. Mifka holds a B.A. in Communications from Manhattan Faculty.
Spencer Brown, Co-Founder and Chief Govt Officer, Gemini XIII, stated: “This step marks the primary of many in establishing Gemini’s first-class gross sales and advertising capabilities. Erica and Jaci are skilled audio consultants, and we’re thrilled to have them be a part of our workforce.”
Gemini XIII is led by co-founders and nationwide audio veterans Spencer Brown, CEO, who beforehand based Cadence13 and Dial World, and Charles Steinhauer, Gemini XIII’s COO of Westwood One.
Final month, Gemini XIII joined forces with Diversion Publishing in an funding that established Gemini XIII’s content material division via a brand new premium podcast community known as Diversion Audio. Diversion Audio will leverage sister firm Diversion Books’ huge publishing belongings and creator relationships to supply a targeted content material mannequin distinctive to podcasting: increasing IP from books, authors, and personalitites into the podcast medium as unique audio content material throughout each high-frequency episodic exhibits and engrossing narrative restricted sequence.
Diversion Audio’s podcasts will drive new viewers communities and inform expert-driven tales that spring from Diversion’s guide titles, increasing them with further communities and inform expert-driven tales that spring from Diversion’s personal guide titles, increasing them with the extra interviews and friends, archival analysis, and narrative themes beforehand unexplored. Diversion Audio’s podcasts will span the genres of suspense, romance, parenting, music, historical past, enterprise, and sports activities.
In March, Gemini XIII introduced its acquisition of The Infinite Company, a full-service digital promoting company primarily based in Dallas, TX, and Phantom Producer, the world’s first patented audio imaging providers that features net and cellular app person interfaces and makes skilled audio manufacturing totally cellular. Gemini XIII relies on New York, with places of work in Dallas and Sydney, Australia.
