Snapchat Discover includes “La casa de los creadores” in its programming

“La casa de los creadores,” a Spanish-language short-form digital sequence created by Candle Media’s Exile Content material Studio, premiered on Snapchat Uncover on September 1.

Exile Content material Studio launches new Spanish-language authentic sequence

Lasting 9 episodes, the story revolves round a mysterious homicide and stars famend content material creators Caín Guzmán, Floriza Aguirre, Oswaldo Rada, Gloria Valencia, Pablo Mondragón, Paulino Razo, and Sergio Ibarra, who collectively have greater than 40.5 million followers on social networks.

“La casa de los creadores,” written, produced and directed by Mexican screenwriter Jesús Elizondo, relies on an authentic thought by Guzmán and has demonstrated the success that revolutionary content material and format can obtain on digital platforms.

“The outcomes of ‘La Casa de Los Creadores’ and its addition to Snapchat Uncover are a transparent instance of how our digital manufacturers are properly positioned for a number of platforms and audiences,” mentioned Andrés Bayona, Head of Digital Artistic Manufacturing at Exile Content material Studio.

The sequence, initially premiered over the summer time on Exile’s Fb, Instagram, YouTube, and TikTok accounts, generated a complete of practically 22.7 million impressions, reaching practically 10.7 million viewers, and producing 1.2 million interactions between June and July.

Bayona highlighted:

Increasing throughout extra digital platforms permits us to succeed in much more shoppers and additional construct this and different digitally native content material franchises.

Geared toward a younger and extremely engaged viewers within the U.S., Mexico and Colombia, “La casa de los creadores” involves Snapchat’s high-profile Uncover tab, the place it can attain an viewers of 347 million each day energetic customers of Snap all over the world.

Uncover is the tab the place Snapchat customers can discover content material curated by the platform’s media and creator companions. From real-time reporting on politics or the economic system, to the most recent popular culture, sports activities, and leisure information.

“We’re excited so as to add this manufacturing of Exile Content material Studio to Snapchat Uncover. For Snapchat, it is rather necessary to share native content material that entertains, informs and conjures up our group with revolutionary codecs. There at the moment are greater than 90 energetic channels in Spanish from our companions on Snapchat Uncover, together with ‘La Casa de Los Creadores’ and Caín Guzmán’s personal creator present, ‘Prime Views,’” acknowledged Ignacio De Los Reyes, Chief of Snap Inc. Media Partnerships in Mexico.

This media agency creates content material in Spanish and English for worldwide audiences on varied platforms, together with TV, movie, audio and digital. The Exile staff has led content material manufacturing for the world’s main Spanish-language media firms, overseeing tasks for film studios, OTT companies, broadcast and cable channels, music, information and digital.

This impartial, creator-friendly firm options revolutionary, high-quality, category-defining manufacturers and franchises in its programming. They concentrate on positioning main leisure firms for accelerated and sustainable progress in at present’s market.

This digital platform clearly highlights its give attention to the digicam. Because of its revolutionary filters and superior know-how, it provides customers the chance to enhance the best way they reside and talk. “We contribute to the progress of humanity by empowering folks to specific themselves, reside within the second, be taught in regards to the world and have enjoyable collectively,” identified Snap Inc.