In these altering occasions, cinema has now acquired a brand new face with the arrival of OTT area. Rahul Bhatnagar, founding father of Natak Footage in an unique interview with Zee Information Digital opened up on transferring forward within the digital area and his favorite filmmaker. After making a number of quick movies, he’s now trying ahead to engaged on internet exhibits.
Q. Inform us about your enterprise Natak Footage
A. Movies have at all times had a particular place in my life and have intrigued me since childhood. I began Natak Footage as a ardour venture alongside a 9-9 job. After investing 13 years in promoting, I made a decision to observe my ardour to have my very own content material firm. At the moment, our work has not solely been acknowledged by celebrated movie festivals however has additionally been appreciated by the viewers who isn’t any extra able to compromise with poor high quality content material.
Natak Footage goals at offering significant, high-quality, relatable, household content material by means of essentially the most economical means, with out the necessity to turn out to be a paid subscriber on a platform like YouTube
With its sturdy deal with ‘hyper localization’ and ‘hyper personalisation’, the Firm as we speak has produced over 16 quick movies on various and fascinating subjects, garnering round 30 million views on common on YouTube
Q2. What’s in retailer for the OTT world?
A. The migration of audiences from conventional platforms to digital ones has been fairly evident over the previous few years. The leisure business is altering at a quick tempo as we speak, with the rising reputation of OTT content material together with their capability to cater to tier 2 and tier 3 cities, the Indian viewers has actually turn out to be a flag bearer of high quality content material
Most of our creations comparable to a Kati Patang, Pinki ki Shaadi, Chhodh Pakad and so on are already streaming on MX Participant, Hotstar and Shorts TV as properly
Now we’re taking the following step forward with the launch of our new internet present ‘UNSORTED’ within the coming month and almost certainly it shall go dwell on an OTT platform solely. Having stated that, we now have already began to plan different internet exhibits, which too will launch in 2022.
Q3. What pushed you to experiment within the digital area?
A. As I discussed earlier than, being a filmmaker, it is solely pure to be hungry for high quality content material. Contemplating the digital area calls for content material creators to ship quirky and relatable content material ceaselessly, the promoting business was the perfect area to strive. As years handed by, I created Unarranged, together with a 9-to-9 job. The movie acquired an amazing response, which certainly made me extra assured about my determination.
Having entered this area now, my purpose is to supply high quality content material completely freed from price from a platform like YouTube. I wish to break the stereotypical perception of the YouTube viewers being a passive entity. Actually, it’s as clever as any OTT Platform.
Having stated that, the digital area permits the author to experiment with completely different components of their storytelling which maybe different mediums won’t have the ability to provide.
This fall. Who’s your inspiration?
A. There isn’t a one particular person I’ve taken inspiration from. I choose to extract data from each particular person from whom I’ve gained even the slightest data of filmmaking. In the end, I choose to hunt inspiration from real-time life experiences quite than people alone.
Q5. Your favorite Bollywood filmmaker?
A. There are a number of filmmakers I’ve discovered from. As an illustration, I love Shoojit Sarkar for the gravity with which his movie flows or Shakun Batra, who permits the relatability quotient to take the entrance seat in his storytelling. Filmmakers like these have supplied a brand new layer to Indian cinema.
