SET-listed BEC World, the operator of Channel 3, desires to shift in direction of turning into a complete leisure supplier by pursuing content material licensing and digital enterprise to extend income, offsetting declining earnings from TV adverts.
New companies are anticipated to contribute 50% of the corporate’s income by 2027. At current, TV enterprise contributes 88% of the agency’s income.
“The financial headwinds and floods have affected client sentiment and promoting spending. These took a toll on the agency’s income within the first half and will proceed within the second half,” mentioned Surin Krittayaphongphun, president of BEC World.
Nonetheless, income is predicted to enhance within the ultimate quarter with 4 new titles of TV collection.
“We can’t make sure that our income or earnings this 12 months will likely be related or greater than final 12 months,” he mentioned.
The corporate is dedicated to investing in new companies, primarily content material licensing and mental property, artist administration, digital enterprise, built-in advertising in addition to music and extra films.
The agency desires to focus extra on high quality content material that “appeals to a global viewers”, particularly Asean, China and Japan, mentioned Mr Surin.
“We’ve our personal BEC studio for content material manufacturing and co-production with abroad companions,” he mentioned. “We’re not a TV operator however a complete leisure supplier in any content material and channels.”
Mr Surin mentioned the brand new companies, which at the moment account for 12% of the agency’s income, have the potential to contribute to 50% of the corporate’s earnings within the subsequent 5 years, on par with TV enterprise.
“That is our technique — to diversify dangers and offset a decline in TV promoting,” he mentioned.
Mr Surin mentioned the corporate plans to regulate its promoting charges, significantly for information programmes which have gathered steam, and enhance leisure programmes subsequent 12 months.
Drama accounts for 50% of TV income and information programmes generate 30%. The remaining is from selection programmes.
He mentioned the corporate is rising its personal unique content material, not simply dramas but in addition music as it may possibly leverage content material for a fan meet and enhance alternatives for its sturdy celebrities to reveal their expertise along with their appearing expertise.
In digital enterprise, the corporate has the CH3 Plus app for on-line content material viewership which has seen 10.6 million customers, although there are nonetheless lower than 100,000 paid subscription-based customers.
The variety of subscriptions is predicted to extend in line of extra offline actions for fandom.
The corporate can be exploring extra channels for content material viewership via social media platforms and over-the-top (OTT). It has licensed content material aired in additional than 20 nations.
Subsequent 12 months, the corporate expects a double-digit progress pushed by new companies and a brand new cross-platform ranking in each conventional TV system and on-line means, mentioned Mr Surin.
BEC World reported 2.6 billion baht in income and 346 million baht in internet revenue within the first half of this 12 months, versus 2.8 billion in income and 323 million in revenue in the identical interval a 12 months earlier than.
It returned to the black with a revenue of 761 million baht final 12 months following years of losses.
