The lettuce received! I do have to provide Crooked Media kudos for choosing the proper time to develop into the UK. Generally advertising could be artwork.
Plus, Pocket Casts goes open supply, Podtrac has a brand new rating, and Spotify hires an exec away from TikTok.
Crooked Media to launch Pod Save the UK in 2023
The podcast community behind liberal political reveals like Pod Save America and Lovett or Go away It is increasing into Britain. Pod Save the UK will probably be hosted by Nish Kumar, a comic who beforehand hosted satirical information TV present The Mash Report. The present is anticipated to launch in early 2023.
“Nish is obsessed with politics, good, insightful and hilarious,” stated Crooked Media co-founder and Pod Save America co-host Tommy Vietor in an announcement. “And at a time when the Prime Minister of the UK is being in comparison with a rotting head of lettuce, his laugh-so-we-don’t-cry strategy to serving to us perceive all of it is extra essential than ever.”
The announcement got here lower than 24 hours earlier than embattled UK Prime Minister Liz Truss introduced her resignation. Issues don’t look any much less messy transferring ahead, so I’m certain Kumar can have loads to debate.
Pocket Casts makes its app open supply
Podcast listening app Pocket Casts, which is owned by WordPress.com father or mother firm Automattic, is making its cell apps open supply. Now, customers can entry the code to report bugs, counsel new options, and submit pull requests.
The transfer by Pocket Casts comes at a time when, regardless of the breadth of podcast apps accessible, most listening happens on a handful of huge platforms: Spotify, YouTube, Apple Podcasts, and, to a lesser extent, Google Podcasts, Pandora, and Amazon Music. “We imagine that podcasting can’t and shouldn’t be managed by Apple and Spotify, and as an alternative help a various ecosystem of third-party purchasers,” a weblog put up from the Pocket Casts crew stated.
In response to a research by Cumulus and Sign Hill performed within the spring, only one % of podcast listeners stated that Pocket Casts was their major podcast app. However it’s in play for listeners who use a number of apps, significantly among the many greatest podcasting followers — 7 % of heavy listeners reported utilizing the app to entry reveals.
Podtrac launches new rating of gross sales networks
The weekly knowledge experiences could also be gone for now, however Podtrac has debuted a brand new chart. On Wednesday, the analytics agency issued a rating of podcast gross sales networks, with Wondery on the high.
It doesn’t rank networks based mostly on precise gross sales (although I’d personally love that) however by US distinctive month-to-month viewers. Wondery registered an viewers of 25 million per 30 days, adopted by Acast with 22 million. Libsyn got here in third with 10.3 million, and PodcastOne with 7.9 million. To this point, the rating appears removed from full, and there are undoubtedly evident omissions (iHeart, Megaphone, and many others.). However Podnews experiences that extra networks are lined as much as be included in future rankings.
Spotify hires new content material partnership exec from TikTok
Bryan Thoensen, who spent the final three years as head of content material partnerships at TikTok, has joined Spotify to steer content material partnerships and neighborhood. He’ll report back to Max Cutler, who was promoted to move of speak creator content material and partnerships at Spotify earlier this yr after operating Parcast.
“Bryan’s data of the creator panorama will probably be invaluable as our crew continues to develop Spotify’s platform technique to maneuver past distribution and turn out to be a platform and residential to uplift creators in all places,” Cutler stated in an announcement.
SiriusXM indicators Rachel Hollis to unique advert gross sales and distribution deal
Rachel Hollis, the problematic self-help mega-author of books like Woman, Wash Your Face and Woman, Cease Apologizing, has signed with SiriusXM for her eponymous podcast. SiriusXM Media will deal with The Rachel Hollis Podcast’s advert gross sales, and Stitcher will handle the present’s distribution throughout platforms.
In response to SiriusXM, the podcast will get about 36 million downloads per yr. That’s not sufficient to get it on Apple and Spotify’s high podcast charts, but it surely does land at quantity 46 in Apple’s enterprise class.
I’ll see you all tomorrow!
