Citi Beneath Siege has opened up about his function within the cultural explosion that was Quick Life Yungstaz’s 2009 hit “Swag Surfin’” — watch the video above.
Talking to HipHopDX, the Run It Up Information CEO defined how the tune went from native hit to one of the vital recognizable songs of the last decade.
Citi first heard the tune at a university bar when it was a effervescent underground minimize and immediately acknowledged its potential to be one thing higher. “As quickly because the beat drops each child within the membership jumps up,” he recalled. “I promise you the roof lifts off the membership. It was probably the most magical music second I’ve ever seen in my life.”
After witnessing its energy, Citi promised himself he would make it his mission to get extra ears on the tune. “I’m going to be sure that all people on the earth sees what I simply noticed,” he recalled saying to himself.
Finally the observe landed Citi a gathering with report business icon LA Reid, who immediately wished part of its distribution.
“The report comes on. Them infectious horns. The crackrock of horns,” Citi defined, talking of the second he performed “Swag Surfin’” for the legendary report government. “LA Reid tells the workers, ‘What y’all take into consideration that report? I don’t give a fuck what y’all take into consideration that report. We taking it Quantity One!’”
2 Chainz Jumps On “Swag Surfin” Beat For “Keep Woke Freestyle”
Whole arenas have completed the dance in unison, faculty sports activities groups nonetheless use the tune as a solution to unite the group and even Beyoncé included the dance into her iconic Coachella Homecoming efficiency. Lil Wayne even borrowed the observe to open up his 2009 mixtape, No Ceilings.
Presently, Citi runs a report label known as Run It Up Information, the place he helps signal up-and-coming younger expertise with viral potential. He has been chargeable for numerous viral hits and has accumalated a whole bunch of hundreds of thousands of streams over the previous few years alone and greater than seven billion streams complete.
The following launch to reach from Run It Up Information is Ok.Comedy’s HYWTB (Hit You With The Blick),” which is due out on Friday (November 11).
