Technique #1. Attain out to podcasters
The excellent news is, so much podcasters are on the lookout for podcast company, and make themselves fairly straightforward to contact. Observe these 4 steps to search out related podcasts and pitch to their hosts:
Step 1. Make a podcast wishlist
Make an inventory of podcasts of roughly 30-40 reveals that you simply really feel are the precise podcasts on your experience. If you’re a podcaster, search for reveals that share related podcast listeners as your individual viewers so that they’ll be extra prone to subscribe to your present.
You could find related podcasts to pitch to in a number of other ways:
- Apple Podcasts. Kind the identify of your podcast within the search bar and click on in your present. Scroll right down to You May Additionally Like to search out the highest reveals associated to your podcast. Browse the podcasts listed on this part and take particular word of podcasts with visitor interviews.
- Pay attention Notes. For a deeper dive into extra area of interest podcasts, go to ListenNotes.com and enter your podcast’s subcategory. You should utilize the drop-down filter menu to slender the outcomes.
- Podchaser. Search potential podcasts in Podchaser to ensure the host has featured company up to now. If they’ve, you may attain out by way of the platform so long as you have got a Podchaser account.
- Reddit. There are quite a lot of podcasters on Reddit, and offering invaluable feedback to their posts could be a good way to get observed for an interview.
- Fb teams. Podcasting Fb teams generally is a nice networking useful resource, and a few are even devoted to discovering podcast visitor opportunites. Simply remember to learn the principles of every group earlier than you be a part of.
Make sure that to vet the podcasts in your record to make sure you pitch to lively podcasts. Verify the podcast itself to see when the final episode was printed and go to the social media web page to ensure they’ve an lively presence there, as effectively.
Step 2. Discover contact information
Now it is time to discover the present host’s contact info for the reveals in your wishlist. Happily, practically each podcast host is on-line indirectly.
You may sometimes discover the host’s identify on their Apple Podcasts or Spotify web page, or within the introduction of considered one of their episodes. After you have their identify you may sometimes discover them on social media the place you may attain out straight.
Listed here are some methods to contact hosts when you get the host’s identify:
- Web site contact kind
- E-mail (sometimes obtainable on their web site or YouTube channel)
- Podcast’s Fb web page
- Private Fb profile
- Patreon web page
Step 3. Craft your pitch
It takes a bit forethought to craft an efficient podcast pitch, however you sometimes get what you set into your pitch emails, so attempt to spend a while right here making it the very best it may be. Each strong pitch consists of 4 distinct components:
#1. Topic line
Make the topic concise and to the purpose. It ought to summarize the subject of the e-mail in a brief, succinct phrase. Attempt to maintain it beneath 60 characters and fewer than 10 phrases.
Listed here are some dos and don’ts:
✅ “Podcast Visitor Inquiry: [proposed topic]”
✅ “Alban Brooke Podcast Visitor Inquiry: I would love to attach!”
❌ “Podcast host trying to be featured as a visitor in your present”
❌ “I’ve an concept about one thing you might interview me about”
#2. Context
The primary few strains of your electronic mail or message must persuade the podcast host that you’ve one thing to supply. Listed here are some questions you may reply to determine a extra significant connection and maintain them from hitting delete.
- How have you learnt about them?
- Have you ever listened to their podcast?
- What do you want about them or their podcast?
#3. The pitch
As soon as you identify some context, you may go for the ask. Make the ask succinct and clear and remember to body it in a method that makes it clear how your look will convey worth to the host and their podcast.
Instance:
“I’ve observed that you have not achieved an episode speaking about ______ but. I am an skilled on _____ and discuss it continuously on my podcast, ______. I’d like to share my information and expertise along with your podcast viewers and dive into (three stuff you’re certified to speak about referring to the subject).”
It is also a good suggestion to hyperlink to say your {qualifications} and hyperlink to related content material the place you have got mentioned this subject earlier than. This might embrace:
- weblog articles
- social media blurbs
- different podcast episodes
- video interviews, and so on.
#4. Overcoming objections
Even for those who nail the primary two components of your pitch, there is a good likelihood the podcast host may have a minimum of one objection come to their thoughts. Listed here are three widespread objections and learn how to deal with every.
- “Will probably be tough to discover a good time”. You need to be accommodating of the host’s schedule. In the event that they’ve solely obtained a gap each different Tuesday night, make it occur. The extra obtainable you might be, the higher.
- “I am undecided you may be a powerful visitor”. Ship the host a hyperlink to an episode of your podcast or and article the place you discuss in regards to the subject to allow them to hear what you convey to the desk. If you happen to’ve already landed a couple of visitor interviews, ship them hyperlinks to these as effectively.
- “What’s in it for me?” Make it clear how your look will profit the host. You may inform them that you’re going to promote your visitor look in your podcast, to your electronic mail record, and on all of your social media platforms.
