Parks Associates has launched its up to date record of the highest 10 US subscription OTT video companies, based mostly on estimated numbers of subscribers by September 2022 from the agency’s OTT Video Market Tracker. The analysis agency stories that 83 per cent of broadband households have at the least one OTT service, with 23 per cent adopting 9 or extra OTT subscriptions.
Parks Associates notes the High 10 US Subscription OTT Video Companies is the primary occasion within the historical past of this annual report that Netflix just isn’t within the high spot. The agency’s analysis exhibits Prime Video has surpassed Netflix within the variety of paid subscribers. Additionally, Peacock entered the highest 10 record for the primary time in 2022, whereas Showtime moved off the record.
“Streaming companies are introducing new content material, companies, and partnerships which are altering how shoppers work together with video,” stated Jennifer Kent, VP, Analysis, Parks Associates. “Netflix’s ad- supported plan offers the corporate a approach to win again subscribers who left over excessive subscription costs. It additionally offers Netflix a path to creating distinctive accounts for individuals who have been content material to share passwords with family and friends prior to now. It’s an thrilling time to trace these companies, with a lot of disruption and alter.”
