Maruti Suzuki Driving College (MSDS) has rolled out its new ‘Seekhoge Greatest, Toh Sab Impressed’ model marketing campaign to stress the advantages of studying to drive from knowledgeable institute. The tv business (TVC) options actors Gagan Arora and Tigmanshu Dhulia as son and father respectively. The marketing campaign shall be put out on a number of channels, comparable to tv commercials, over-the-top (OTT) platforms, print adverts, radio adverts, out-of-home billboards, and digital media.
Individuals ought to have a holistic consciousness of street security and secure driving practices, Shashank Srivastava, senior govt officer, advertising and gross sales, mentioned. “With the brand new model marketing campaign, we goal to sensitise individuals in regards to the significance of studying this life ability appropriately, via MSDS’s curriculum and trainers. We hope to encourage extra individuals to develop into higher drivers and make the roads safer,” he added.
In accordance with the corporate, the launch of this marketing campaign coincides with Nationwide Street security week in India from 11 to 17 January 2023. The TVC exhibits the daddy observing his son’s driving abilities as he crosses site visitors alerts, cease indicators and slender lanes, leaving his father pleasantly shocked and impressed. Throughout the course of the journey, Gagan pulls over at a Maruti Suzuki Driving College to point that is the place he learnt how one can drive.
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