Must you publish your podcast episodes on a selected day of the week, keep away from the weekends, publish on in style days, or one thing else?
Briefly: publish the identical day as your earlier episode.
(Look ahead to my subsequent episode and article about the most effective time of day to publish!)
1. Consistency
Consistency is extra essential than the day itself. Even consistency all the way down to the identical minute of the identical hour! It’s because some legacy methods, together with Apple Podcasts, attempt to study your publishing schedule so that they know when to count on new episodes and may catch them extra shortly whenever you publish.
These sorts of legacy processes (and particularly the not-so-smart ones) require lots of server computing energy, however they are often changed with the a lot sooner and resource-conserving Podping protocol in Podcasting 2.0. (That is the place apps and providers get pings about your updates inside seconds of your publishing the replace.)
So first contemplate what day you can publish on with 100% consistency (aside from hiatuses). And don’t fret about managing this your self! All of the good podcast-publishing methods allow you to schedule when your episodes will publish to allow them to exit “on the dot” and with out your presence.
2. Take into account your viewers
After consistency, take into consideration what may work finest on your viewers. Whereas content material for enterprise folks is mostly finest in the course of the work week and possibly not on the weekends, individuals are taken with hobbies and leisure always (however could also be too engaged within the pastime/leisure on the weekends).
The purpose is not essentially to publish on the precise day they may play your episode, however to make sure it is prepared for them to observe or hear quickly after you publish.
Nonetheless, consistency remains to be extra essential as a result of your viewers will adapt and may even begin to count on your episodes on no matter day you select.
3. Take into account your content material
What you speak about might need an inherent schedule or routine to it.
Along with contemplating business-focused versus hobby-focused content material, contemplate the rhythm of your matter. For instance, a weekly TV present, weekly information wrap-ups, and such.
For topics that have already got a constant schedule, I like to recommend recording and publishing your content material about midway between every incidence. This provides your viewers sufficient time to catch the recurring factor your speak about, sufficient time to ship suggestions on your episode, and sufficient time to play your episode earlier than the subsequent recurring factor occurs. As a result of this stuff might happen on any day of the week, your podcast about it may be any day of the week that is across the midway level, however nonetheless contemplate the opposite elements I’ve already talked about.
If you happen to publish too lengthy after the factor you are speaking about, your viewers may not have an opportunity to play your episode, or they may even neglect the small print of the stuff you’re speaking about.
4. Take into account your “competitors”
Lastly, discover different podcasts masking your similar topic and contemplate once they publish.
You will see research that present the most well-liked days for publishing episodes. However that does not imply you ought to publish on these days and even keep away from these days. If you are going to have a look at when different podcasts publish, look solely at different podcasts in your similar area of interest and ignore the remainder.
You can strive publishing earlier than them to strive getting your content material performed first.
You can strive publishing after them to make sure your content material is exclusive, cross-references, improves, or is the “final phrase.”
And also you may attempt to keep away from publishing on the identical day as others in your area of interest so your viewers does not get overwhelmed on that day and select to skip your episode.
5. Your viewers will do no matter they need
Lastly, do not forget that podcasting is time-shifted, so your viewers may hear or watch your episode days, weeks, months, and even years later. And this has little to nothing to do with the “downloads versus streams” debate.
For this reason I give this stuff solely as concerns, however consistency remains to be crucial factor.
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Disclosure
This publish might include hyperlinks to services or products with which I’ve an affiliate relationship. I could obtain compensation out of your actions by such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not suggest solely associates.
