The nascent over-the-top (OTT) digital movie launch platforms in India are witnessing speedy adjustments, and Saugata Mukherjee is among the many few specialists who’re finest suited to make clear its workings and intricacies. He’s at the moment serving because the Head of Content material at SonyLIV, the digital enterprise of Sony Photos Networks (SPN). His rise from a Copy Editor with HarperCollins to the Content material Head put up at SonyLIV is eventful.
The fledgling film-streaming sector or the OTT platforms are a kind of enterprise segments in India that’s witnessing speedy development and rising competitors. They assist deliver earlier than the viewers the reside streaming of sports activities occasions to the most recent internet collection and films from throughout the globe. With the sector promising a lot, the large gamers, together with overseas firms, wish to make investments on this area closely. SonyLIV too appears to be like to develop the pie and made the strategic choice to deliver again Saughata, who had earlier labored with the Indian agency earlier than becoming a member of HBO Max.
Wealthy expertise
Saugata was the Head of Content material at HBO Max and was the mind behind many an initiative of the Disney+Hotstar. Earlier than that, he served because the Senior Vice President and Editor, Content material Part, with Star India, now often called Sydney India. Thus, he boasts of a wealthy expertise with the OTT platforms and is called one of many few specialists who know the inside secrets and techniques of the Indian OTT sector.
Second stint at SonyLIV
Saugata has a wealthy expertise of twenty-two years throughout varied sectors. And the identical has resulted within the firms queueing as much as poach him. He joined again at SonyLIV in September 2022. He famous that he contributed a lot to the expansion of SonyLIV and that he would as soon as once more set to play a significant function within the firm’s additional rise by driving the momentum.
“SonyLIV is thought for meting out fascinating tales which had been by no means advised to the viewers earlier than and treading unchartered terrains. My job to provide never-before-seen content material is a large problem, however I relish the duty at hand,” says Saugata.
Off the blocks from publishing sector
Saugata brings a wealth of expertise that not many can declare in India. He began out as a Copy Editor with HarperCollins, earlier than becoming a member of as Acquisitions Editor at Rupa Publications. He then grew to become the Senior Advisor at NIIT Ltd, earlier than being appointed as Managing Editor and Rights Director with HarperCollins Publishers. After this, Saugata labored as Writer and Editor-in-Chief at Pan MacMillan.
Forays into the TV world
From Pan MacMillan, Saugata entered the sector of visible media. He served as Senior Vice-president and Editor at Content material Studio. Following this, he landed on the Star TV Community. He served the corporate for over 5 years earlier than taking over the accountability of Editor at Hotstar Specials and dealing because the Head of Improvement and Inventive part. Subsequent, Saugata took cost because the Head of Unique Content material at SonyLIV. Having labored there for 11 months, Saugata took cost of the Content material wing at HBO Max. It was after this that the return to SonyLIV occurred.
OTT’s future
The prediction is that the OTT has a brilliant future in India. Aside from Saugata, who can also be the founder and head of the Totto Studying platform, there aren’t many individuals certified to speak about this topic authentically.
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