PRISA Audio, the PRISA Media platform that integrates the entire Group’s digital audio manufacturing, strengthened its lead in Spanish-language manufacturing worldwide in 2022, yet one more key milestone in PRISA’s ongoing dedication to main the transformation of high quality journalism and leisure.
Final 12 months, the division clocked up 574 million downloads and 971 million listening hours – representing year-on-year development of 38% and 17%, respectively. Thus, for the second consecutive 12 months, Triton Digital’s Streaming Metrics Month-to-month Ranker, the business commonplace for on-line audio consumption worldwide, simply after US-based iHeartMedia.
Carlos Núñez, govt chairperson of PRISA Media, took inventory of the 12 months this Thursday and regarded forward to the challenges of 2023, along with the managing director of PRISA Audio, María Jesús Espinosa de los Monteros, at an occasion organized by PRISA Audio that introduced collectively representatives of the sector. Núñez defined that this fixed development was thanks largely to the group’s dedication to creating high quality content material of curiosity to listeners.
“Combining, as PRISA Audio does, creativity and innovation with the ability of our information media manufacturers and technological improvement is decisive within the streaming business,” he stated, whereas additionally noting the significance of Group’s enlargement technique in Latin America.
In 2022, PRISA Audio produced a complete of 1,200 podcasts. It launched 82 new podcasts, of which 54 are unique (for the group’s personal media), 17 are productions for third events and 11 are branded podcasts. These figures have enabled PRISA Audio to virtually double income over the previous 12 months. Promoting and sponsored content material have seen a development of 43% in comparison with 2021 and income from new traces corresponding to third-party manufacturing, occasions and mental property administration have doubled.
PRISA Audio was launched in Might 2021 as a part of the Group’s digital technique and dedication to new codecs. It brings collectively the non-liner audio content material of El País, As, Cadena SER, Podium Podcast, Cadena Dial, LOS40 and group stations in Latin America, such W Radio, Caracol Radio, and ADN Chile, amongst others.
In 2022, PRISA Audio continued to forge forward with the creation and consolidation of latest groups and types, corresponding to El País Audio, As Audio, and Podium Podcast Chile. The preferred print-media is Hoy en El País, which in simply 10 months has already registered 15 million downloads and is increasing to Saturdays and Sundays because of Podium. Silvia Cruz Lapeña, the editor-in-chief of El País Audio, unveiled a spread of novelties for 2023, together with, on January 24, the debut of the podcast Leontxo García, the newspaper’s resident chess knowledgeable. In the meantime, new investigative journalism codecs are set to be rolled out over the approaching months.
Cardena SER additionally had 12 months, with greater than 250 million downloads – a 38.5% enhance in comparison with 2021. The community additionally noticed a major enhance in subscribers on YouTube, and its podcast Nadie sabe nada was the viewers favourite. There have been additionally excellent sports activities productions by As Audio and Cardena SER, which have developed their very own content material, together with Mundial,España,1982 and Mínimo de veterano.
In the meantime, Podium Podcast noticed web downloads rise by 36%, and produced 25 new titles. There was notable success for Estirando el chicle, which along with topping the rankings because the most-listened-to podcast, drew a crowd of 12,000 followers to fill the Wizink Heart stadium in Madrid. An extra 16,000 followers adopted the occasion by way of streaming.
Podium has additionally continued apace with branded podcast, together with Cambio de sentido – a podcast on sustainability in partnership with BMW and introduced by Juan del Val – and Highway to Dakar 2023 a manufacturing made for Audi along with As and Cadena SER, and introduced by José Antonio Ponseti. Different branded podcasts have been produced for LaLiga, Caixa Discussion board, Ericsson, the State Lottery and Banco Sabadell.
Because the top-ranking podcast producer within the Spanish-speaking world, PRISA Audio additionally strengthened its presence in Latin America in 2022 with the debut of Podium Podcast Chile. With this launch, the group now provides Chilean listeners a portal the place they will devour the perfect content material, together with all the PRISA Media catalog. Extra lately, Podium Podcast has additionally launched in Columbia and can quickly make its debut in Mexico, thus culminating its enlargement in Latin America.
Waiting for 2023, the group hopes to forge forward with its development plan within the areas of high quality journalism and leisure, stated María Jesús Espinosa de los Monteros, managing director of PRISA Audio, who acted as grasp of ceremonies for the occasion: “Our purpose is to develop into a key agent of transformation within the podcast business,”
