VIU, A number one over-the-top (OTT) video service broadly accessible in Asia and the Center East, hopes to redefine the digital leisure business in Myanmar with its entry into the market final month, mentioned Lavina Tauro, nation supervisor of Viu Myanmar.
Tauro mentioned in an interview that her crew has labored laborious to convey one thing new to the Myanmar market, so as to have the ability to compete with the present gamers there. She was proud to say Viu is the primary and solely OTT service to make sure that all worldwide content material is out there with Myanmar subtitles and is downloadable.
“It has been months of laborious work to make sure we give our followers in Myanmar what they need. Myanmar is within the nascent stage of OTT providers; nonetheless, the expansion of digital providers on this market is not like some other,” Tauro mentioned.
Earlier than launching its providers in Myanmar on September 4, the corporate did an in-depth examine of the market.
The analysis discovered that the nation has a lot market potential, she mentioned, pointing to the greater than a half-million followers on its Fb web page inside three months.
“Myanmar is a real rising market, and it has the correct mix of inhabitants dimension, information utilization penetration and preliminary developments that present video consumption will certainly be on the rise,” mentioned Tauro. “The love that customers have for us is de facto overwhelming and it’s proven by the elevated variety of followers approaching to our app again and again.” In response to the analysis findings, the customers in Myanmar are captivated with three fundamental issues – 100 per cent Myanmar subtitles, downloadable content material and widespread content material from throughout Asia.
To answer buyer demand, Viu has built-in individuals with world experience and people with native expertise to make sure they steer the enterprise to turn into the highest OTT participant available in the market, she mentioned.
“In case you are in search of the very best of Asian leisure, Viu is the vacation spot for you. Up to now, our reveals and films can be found in 5 languages – Burmese, Thai, Indian, Japanese and Korean. All our films and reveals include 100 per cent Myanmar subtitles,” she mentioned.
Because it regionally launched two and a half years in the past, the corporate has quickly grown and amassed over 20 million energetic customers.
“Yearly our fan base retains rising and the video consumption in our markets is rising. So, we’re very optimistic about our stand right here in Myanmar too,” she mentioned.
Regardless of her confidence in Viu’s development, Tauro additionally mentioned the challenges they confronted in Myanmar.
“Our problem on this market was to shortly adapt to the truth that this isn’t a market the place e-mail is prevalent, not like some other market. The subtitle font used right here is native and the information feed could be a deterrent to video viewing,” she mentioned.
“Now we have labored on these challenges each step of the way in which. We aren’t 100 per cent there, however we perceive the heartbeat of the buyer and are continuously evolving.”
Tauro mentioned the class and the ecosystem should be nurtured and grown collectively. She believes it makes probably the most sense for a digital video service to companion with others from the ecosystem in order that it could possibly give you progressive bundled merchandise.
“We’re all the time working laborious to present our customers an unparalleled expertise. We’re very energetic in growing Viu Originals that highlights the creativity and world-class storytelling, manufacturing of native and unbiased digital moviemakers,” she mentioned.
The corporate envisions Viu Orginals as a showcase of native inventive abilities. On the similar time, it helps the native leisure business to leverage world experience and produce top of the range movies and collection, she mentioned.
“We’re planning to have the identical for this market and we’re excited to collaborate with prime Myanmar artists for our initiatives,” she mentioned.
Viu has partnered with Myanmar Web, one of many main information service suppliers in Myanmar, to supply bundle pack that allow customers to look at their favorite reveals with out worrying about information. The pack begins from 1500 kyats (Bt30) for limitless viewing of Viu’s content material for 5 days.
