I hear this excuse rather a lot in podcasting. Whether or not it is to defend or oppose, some podcasters appear to assume that every part a profitable podcaster does is immediately contributing to their success, and nothing is costing them P.R.O.F.I.T. (reputation, relationships, alternatives, enjoyable, revenue, or tangibles).
It often seems like this: “XYZ does / would not do that factor and it is not hurting their podcast!” (The place “XYZ” is often Joe Rogan or another extremely fashionable, extremely profitable podcaster.)
Whereas which may appear logical, it is based mostly on a number of assumptions and it might probably’t truly be examined or validated.
Until we have now a parallel universe for split-testing (like in Amazon’s The Peripheral), or until we have now a time machine, or until we will interview each individual all over the place with an trustworthy and 100% response price, or until we’re omniscient like God, we won’t actually know what’s negatively affecting a profitable podcast.
Possibly his or her viewers can be greater in the event that they did or did not try this factor. Possibly their sponsorship or licensing funds would have been extra important in the event that they did or did not try this factor.
If that factor truly is negatively affecting their present, you may’t truly know! Are you able to monitor a parallel universe the place the one distinction is that podcasting factor? Are you able to journey again in time to have her or him do or not try this factor after which remeasure the outcomes from the current? Are you able to interview each individual all over the place on the earth to gather information on whether or not that factor is affecting that individual’s relationship with that podcast? Are you God?
(In case you are questioning, the reply to all of those questions is “no.”)
So as an alternative of assuming profitable podcasters are infallible, which is what this excuse is basically doing, I recommend approaching each concept with vital pondering and a spotlight in your viewers.
Even when one thing does contribute to another person’s success, it doesn’t suggest it would give you the identical success. Take into consideration what number of “on fireplace” podcasts there have been that interviewed entrepreneurs. What number of of these podcasters bought anyplace close to the success John Lee Dumas has? What number of of these podcasts are even nonetheless energetic?
There will all the time be outliers, too. Marc Maron’s present comprises extreme profanity—that does not imply yours ought to! Dan Carlin’s Hardcore Historical past publishes inconsistently—that does not imply try to be inconsistent! No Agenda releases two 3-hour-or-longer episodes each week with a number of, lengthy donation segments—that does not imply you need to do the identical! Loads of extremely fashionable podcasts focus on controversial ethical and political points from any aspect you may think about—that does not imply you need to embrace a tangent about them in your podcast! And on and on.
A few of these podcasters discovered success regardless of a few of the issues they’re doing or not doing, not due to these issues.
The important thing to profitable podcasting is what works for you, your present, and your viewers.
And identical to actual love, I feel your podcasting focus needs to be on serving your superb viewers greater than serving your self or anybody else.
I am accessible that will help you podcast!
In case you want one-on-one assist or you have not launched your podcast, but, click on right here to request a private teaching and consulting session with me and I might love the chance that will help you podcast higher!
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Disclosure
This submit could include hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions by means of such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not advocate solely associates.
