Frequency, the following technology of advert administration for the audio business, and Audacy Inc., a number one multi-platform audio content material and leisure firm, reveal how know-how is fueling Audacy’s dramatic enhance in podcast gross sales productiveness. Since utilizing Frequency’s automated workflows, Audacy’s podcast vetting course of is now 3x extra environment friendly.
Audacy is driving gross sales pace and scalability with automation. Having used Frequency’s platform to vet 10K+ requests throughout ~200 podcasts, the outcomes are in:
- A whole lot of hours saved for the advert ops group
- 300% quicker responses from exhibits
- Extra income supported and captured
Frequency’s distinctive advert administration platform for audio is the required infrastructure Audacy must conduct particular person vetting requests for 1000’s of advertisers. Audacy can flip round RFP’s rapidly, embrace extra pre-vetted exhibits, and win bigger budgets.
“A 3x extra environment friendly vetting course of is a big benefit. We’re responding quicker and minimizing human error. Our advert ops group, expertise, and company companions are happier and fewer annoyed too,” stated Danny Kutrick, Senior Director, Podcast Operations & Visitors, Audacy. “With out the standard advert ops ache factors, we’re scaling with ease. There’s little doubt that Frequency is a necessary platform for audio publishers to enhance workflow, save time, and generate income.”
“For too lengthy, Podcasting has been held again by the method to get an advert positioned, accepted, produced, and delivered,” stated Pete Jimison, CEO of Frequency. “Audacy has been an incredible accomplice main the cost with us to automate all the handbook work, saving their group time to deal with stronger partnerships with expertise and sponsors, and opening up new income alternatives.”
Audacy and Frequency have been working collectively since 2019 when Audacy first signed on to make use of Frequency’s platform. Audacy noticed speedy benefits with Frequency’s copy rotation and contextual advert serving instruments.
The 2 firms are excited to unveil further podcast gross sales optimization options and integrations later this yr.
Corporations that need to turn into extra environment friendly ought to look to tech to make it occur. Frequency provides audio publishers important infrastructure to maneuver rapidly and speed up podcast, radio, and streaming gross sales progress.
Serving 4B+ advert impressions a month, 1K customers faucet into Frequency to automate workflow, centralize campaigns, and maximize income. Frequency simplifies the advert ops course of and hurries up vetting by 3x+.
