Bonus content material is usually a enjoyable approach to interact and reward your loyal podcast viewers, both publicly, by way of an opt-in, or solely in a premium subscription. Listed here are some issues you can attempt making.
1. Bloopers
All of us mess up. Typically, our disasters could be hilarious!
As a substitute of solely reducing out your errors, take into account setting them apart for a blooper reel. With some good modifying, and even a bit enjoyable music, easy errors can grow to be hilarious outtakes that your viewers will need to listen to.
The way you edit these bloopers could make them humorous or boring. I usually recommend tighter edits. Take a look at different blooper reels from motion pictures and reveals for some concepts.
2. Behind-the-scenes
While you’ve developed a very good relationship along with your viewers, they generally wish to see how you make the magic. Your behind-the-scenes content material could possibly be an unedited video model of your podcast recording session (live-streamed or recorded), or your may present your viewers your course of as in the event that they have been within the room asking you, “How do you make the podcast?”
Like with bloopers, good modifying could make this type of content material way more partaking. For instance, if you need to go to a retailer to purchase one thing in your podcast, report the entire journey however edit it right down to solely the attention-grabbing bits.
3. Sneak peeks
Sneak peeks come earlier than the content material you will be publishing. It isn’t fairly a trailer, however it is a approach to construct anticipation for what’s coming.
You might make behind-the-scenes sneak peeks, or just inform your viewers a bit of what is coming.
For instance, a podcast about private funds would possibly supply a sneak peek like this.
This subsequent episode would possibly change your life! I talked to Jane Smith and she or he instructed me a few free money-saving app she makes use of. And after I tried it myself, I used to be blown away by how straightforward it was and how successfully it helps me lower your expenses. Simply within the few days I have been making an attempt it, I’ve already saved $100 I might have by no means considered earlier than! So ensure you take heed to this subsequent episode and inform me what sort of outcomes you get from making an attempt Jane’s methodology!
This would possibly work solely when you’ve gotten an extended lead time earlier than your episode publishes. However even with out lead time, you can provide your viewers a peek at what you are planning to do, or one thing you simply found that you will speak about in a future episode.
4. Prolonged editions
Keep in mind The Lord of the Rings and it is prolonged version? After which its director’s minimize? After which its prolonged director’s minimize? After which the prolonged prolonged prolonged uncut director’s prolonged minimize?
Followers purchased these and there are many advocates who will insist everybody ought to watch solely the prolonged editions.
You might do the identical factor with bonus content material in your podcast!
When you would possibly edit one thing right down to make your podcast episode circulation higher, a few of what you edited out would possibly nonetheless be useful content material, simply not a very good match for the revealed episode. Or you can save particular components of content material for the prolonged editions or bonus content material.
That Story Present and The Babylon Bee Podcast do that properly, saving some bonus tales or bonus dialog for the prolonged editions which might be accessible solely to premium subscribers.
5. Viewers engagement
Interacting along with your viewers could be one of the vital enjoyable components of podcasting! I do not recommend locking all interactions behind a paywall, however you can take into account producing a few of it into one thing your broader viewers may get pleasure from.
For instance:
- Questions and solutions or “ask me anythings”
- Chats with viewers members
- Studying and responding to suggestions
- Making an attempt ideas out of your viewers
Much like how studying opinions of your podcast (collected by My Podcast Evaluations!) helps you get extra opinions, sharing viewers engagement will additional interact your viewers. Plus, this helps flip these featured viewers members into super-fans!
6. Fast content material
Even when podcast episodes are hours lengthy, there are most likely numerous bits you can share in fast codecs (not merely excerpts). This could possibly be a selfie-style video, a brief e-mail, or different messages.
For instance, I’ve a weekly e-mail publication that shares a number of podcasting ideas. A lot of it’s content material I’ve already shared elsewhere, however I hold my emails very brief. Plus, individuals would possibly learn my emails months or years separated from after I talked about the identical content material (however differently) in my podcast.
Your fast content material can standalone behind your premium subscription, or it may enable you promote your present episodes to the general public.
7. Downloadable assets
With some brainstorming, you may most likely consider a number of issues you can supply as bonus downloads in your podcast—perhaps even for each episode!
These could be useful in your premium subscribers, however in addition they work rather well as items for individuals to hitch your e-mail record. (These are sometimes referred to as “opt-in incentives” or “lead magnets.”)
For instance, listed here are some previous episode-specific downloadable assets I’ve provided for becoming a member of my e-mail record.
These free downloads have been large for constructing my e-mail record!
Brainstorm some concepts and check out them your self. It could possibly be something! Even an AI-generated wallpaper that in some way represents your entire podcast and even a person episode could possibly be attractive sufficient to draw your viewers!
8. Neighborhood
Lastly, always remember the worth of relationships! The bonus “content material” you supply may merely be connecting with you and different viewers members in actual time by way of an internet group. You might create that on Fb, Slack, Discord, or the rest you and your viewers would use.
For instance, I’ve not too long ago bought and accomplished a number of programming programs to assist me as I construct My Podcast Evaluations v2 to launch in summer time 2023. All of those programs additionally included entry to non-public Discord servers, typically with some course-specific entry. So when I’ve questions on one thing associated to a kind of programs, I can ask locally and I’d get the reply I want from the instructor himself, and even from fellow members. In a single group, a fellow member made a browser extension that fastened two frustrations many people have been having with the learning-management system internet hosting the programs. I might have by no means seen and benefited from that with out being a part of the group. And that is an exquisite bonus!
What bonuses have you ever tried in your podcast?
I am accessible that can assist you podcast!
In the event you want one-on-one assist or you have not launched your podcast, but, click on right here to request a private teaching and consulting session with me and I might love the chance that can assist you podcast higher!
Ask your questions or share your suggestions
- Touch upon the present notes
- Go away a voicemail at (903) 231-2221
- E-mail suggestions@TheAudacitytoPodcast.com (audio recordsdata welcome)
Comply with The Audacity to Podcast
Disclosure
This put up might include hyperlinks to services or products with which I’ve an affiliate relationship. I could obtain compensation out of your actions by way of such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not suggest solely associates.
