PodNews posted an inner memo asserting the closure of the Stitcher app. From the memo:
Topic: An Replace from Joe Inzerillo, John Trimble, and Scott Greenstein
All,
As we proceed to evolve our enterprise and our manufacturers, we’ve made the choice to sundown the Stitcher app on the finish of August. Podcasts are an vital a part of each our subscription and promoting methods. The dimensions and attain of our widely-distributed podcasts has been and stays an important accelerant for our promoting gross sales enterprise, whereas incorporating podcasts extra holistically into our flagship SiriusXM subscription service will assist to drive additional progress. In consequence, now we have made our determination to sundown our standalone podcast listening app as we enhance deal with these priorities.
One of many authentic locations for podcasters and podcast followers, Stitcher’s enterprise developed with the trade as podcasting went from being a distinct segment format to a billion-dollar juggernaut. With the Stitcher staff now totally built-in into SiriusXM, now we have united our strengths to create the SiriusXM Podcast Community, one of many largest podcast promoting networks within the nation. We’re additionally serving to new and present companions to do extra inside podcasts, taking what Midroll did exceptionally properly and supercharging it with the mixed energy of SXM Media and AdsWizz. On the content material aspect, by way of our reorganization earlier this yr, which moved podcast programming alongside comedy and leisure, we’re capable of give legendary podcasters a brand new platform on SiriusXM whereas additionally introducing the most important stars on our roster to podcasting.
At present, an estimated 120 million individuals across the US take heed to podcasts every month, and with extra reveals within the Edison prime 50 than every other firm – we consider our huge distribution mannequin has helped make so lots of the podcasts we produce and signify successful.
Our distinctive ecosystem provides us flexibility to experiment, and with the brand new SiriusXM streaming expertise launching this fall, we’re taking inspiration and learnings from the Stitcher app to drive improved podcast listening for our subscribers, with the objective of creating SiriusXM a aggressive and credible listening platform for speak and podcast content material throughout the Firm.
With legacy Stitcher staff members embedded inside each side of our enterprise, from programming and advertising and marketing to gross sales and know-how, we’re thrilled to proceed to deliver podcasting into every thing that we do.
If anybody has any questions or desires to speak additional, simply attain out.
Thanks,
Joe, John, and Scott
Stitcher wrote the next on their Twitter account:
“The Stitcher app and web site will discontinue on August 29, 2023. For info on easy methods to export your present listing and different questions, please go to: stitcher app.com/3JyBltJ“
“If you’re a Creator and have questions on your present distribution, please go to our FAQ right here: stitcher app.com/3CQXXHk
After August 29, 2023, this account will transition to “Stitcher Studios” and supply updates in regards to the podcasts inside our community.”
“Thanks for giving us the chance during the last decade to create the very best listening expertise.”
