JOHOR BARU, July 22 — MYTV Broadcasting Sdn Bhd (MYTV) goals to collaborate extra with native and worldwide content material suppliers, broadcasters and producers by providing content material and industrial house via its ‘MYTV Mana-Mana’ app.
MYTV Broadcasting Sdn Bhd’s chief working officer Azlina Mohd Yusof mentioned that is in step with the corporate’s aim of diversifying MYTV’s content material and changing into another platform for viewers to maintain up with present information and newest socio-economic developments.
“MYTV is now engaged on acquiring quite a lot of fascinating radio and TV content material in areas akin to music, schooling and faith in addition to motion pictures, within the close to future,” she mentioned after the launch of the MYTV Mana-Mana software at Myfestiva, Aeon Mall Tebrau Metropolis right here right now.
Azlina mentioned MYTV Mana-Mana, a free Over-the-Prime (OTT) streaming service, has options which are on par with different well-liked streaming companies.
“This platform permits viewers to get pleasure from continuous TV and radio channels, ‘on-demand’ content material with play, quick ahead, rewind and pause capabilities, and as much as seven days catch up TV in addition to content material sharing, picture-in-picture (PIP), interactive TV guides and uninterrupted broadcasts by way of varied digital units akin to computer systems, tablets and cell phones,” she added.
The app was launched by the Ministry of Communications and Digital (strategic communications and artistic business) deputy secretary-general Mastura Ahmad Mustafa.
MYTV goals to collaborate extra with native and worldwide content material suppliers, broadcasters and producers by providing content material and industrial house via its ‘MYTV Mana-Mana’ app. — Image by way of Twitter/Bernama
Mastura mentioned the MYTV Mana-Mana streaming service opens a brand new chapter within the nation’s broadcasting business by permitting native content material suppliers to broadcast artistic content material simply with out infrastructure prices and on par with different OTT service suppliers.
She mentioned this gives folks with a number of entry to leisure and fascinating programmes via quite a few cellular video streaming platforms.
“A complete of 6.3 million MYTV viewers, particularly within the low-income group, can entry TV and radio broadcasts in addition to on-demand content material wherever and anytime free of charge,” she mentioned.
She added that the MYTV Mana-Mana app can also be anticipated to contribute to a rise in Gross Home Product (GDP) via a surge in promoting earnings in addition to the availability of native and worldwide content material.
“That is in step with the federal government’s goal of accelerating the artistic business’s output to RM31.9 billion by 2025 below the twelfth Malaysia Plan, along with realising the true potential of the artistic economic system and offering job alternatives,” mentioned Mastura. — Bernama
