Main audio analysis agency Sign Hill Insights is happy to announce that audio gross sales veteran Grace Carrick has joined as Head of U.S. Enterprise Improvement.
Responding to the continued constructive progress in digital audio promoting, Carrick will lead efforts to convey Sign Hill’s revolutionary holistic model elevate measurement to extra companies and types so as to assist them higher assess and optimize their podcast and streaming audio campaigns.
Carrick has greater than 25 years of expertise in audio gross sales, together with terrestrial radio and streaming. She was an early advocate for podcast promoting, serving as VP of Promoting Partnerships at Midroll Media (acquired by SiriusXM/Pandora), the place she developed, negotiated and executed podcast activations for a number of the largest manufacturers and companies within the house.
Paul Riismandel, Sign Hill’s Chief Insights Officer, mentioned, “When Grace and I labored collectively at Midroll she offered the very first podcast campaigns to a number of the nation’s greatest manufacturers, typically requiring model elevate measurement. Working carefully together with her on executing these research I got here to admire her intensive expertise in audio and the deep relationships and belief she solid together with her shoppers. Grace’s curiosity and a spotlight to element meant she put within the effort to know clearly simply how and why podcasts preform for manufacturers. I’m fired as much as get the band again collectively once more to convey new measurement improvements to the digital audio market.
As VP, Gross sales for Westwood One and Dial International Carrick constructed and fostered key model and company relationships, executed turn-key community radio and audio extension campaigns for advertisers throughout a nationwide footprint of 8000+ radio stations, and high-profile sports activities and leisure audio programming together with the NFL, NCAA, and The Grammys. She has been acknowledged for persistently exceeding income objectives, and for serving to amplify the nationwide audio market with conceiving and organizing trade by means of management seminars and occasions.
Carrick mentioned, “I’m past thrilled to convey Sign Hill Insights’ distinctive audio model elevate measurement options to nationwide advertisers and companies. Specifically, the Sign Hill workforce has a rare imaginative and prescient to maneuver the podcast and audio promoting trade ahead by combining unmatched expertise with holistic insights, centered on optimizing model affect. The trade is at a important inflection level that calls for this sort of innovation. I’m able to dive in.”
Sign Hill Insights is an audio analysis agency with a core give attention to model elevate research for podcasts, streaming audio and radio, and survey-driven viewers insights. Sign Hill companions with broadcasters, publishers and advertisers on customized analysis options for audio, together with trade leaders like Acast, Cumulus/Westwood One, iHeartRadio, NPR, Pacific Content material, SXM Media, and Triton Digital.
