Sounder, the chief in AI-powered model security and contextual intelligence for audio, and Flightpath, the main supplier of podcast advert stock administration options, introduced a partnership that can drastically enhance impression availability forecasting for podcast publishers utilizing Sounder’s contextual concentrating on and model suitability options.
The partnership will give publishers entry to Flightpath’s Trusted 9 Month View of Obtainable Stock, which gives a real-time view of podcast advert stock throughout all supported podcasting platforms. This may enable publishers to see and maximize the out there attain on Sounder-targeted stock in a way of seconds, serving to them discover related and extremely sellable stock for his or her patrons.
“Sounder and Flightpath are each dedicated to constructing world-class know-how to assist podcast publishers develop their companies,” mentioned Kal Amin, CEO and co-founder of Sounder. “By combining Sounder’s groundbreaking audio intelligence with Flightpath’s progressive forecasting instruments, we offer publishers a extra complete resolution to assist them scale and attain their full potential.”
“We’re thrilled to associate with Sounder,” mentioned Sean Howard, CEO of Flightpath. “Sounder’s contextual concentrating on offers real-time packaging and model security choices upon which we are able to now layer in attain and availability, giving publishers the instruments to seek out, package deal, and promote vital alternatives to their patrons.”
The partnership between Sounder and Flightpath is a big step ahead within the evolution of podcast promoting. By offering publishers with the most effective out there contextual concentrating on resolution paired with the quickest and most correct forecasting instruments, publishers and advertisers could have safer, related and more practical marketing campaign concentrating on instruments with out sacrificing attain or ease-of-use.
About Sounder
Sounder is the end-to-end data-driven intelligence platform that’s shaping the way forward for the complete audio ecosystem. Our proprietary know-how brings collectively publishers, manufacturers and businesses, advert tech marketplaces, and knowledge companions to revolutionize how audio content material is found, monetized, and optimized. We’re proud to ship unparalleled worth to our companions and prospects and maximize their audio promoting potential by means of AI-driven insights and options.
About Flightpath
Flightpath is the yield prediction and advert optimization platform for the creator-based economic system; the place podcasting is among the quickest rising and most under-served of promoting channels. Our yield platform gives quick and trusted gross sales availability, marketing campaign and order efficiency monitoring and prediction, and the instruments to scale your podcast advert companies throughout a number of DAI and gross sales automation platforms.
