AdLarge, Flightpath, and Sounder are thrilled to announce a first-to-market, groundbreaking integration that’s set to revolutionize the podcast promoting business. Leveraging the strengths of every platform, this collaboration brings collectively cutting-edge know-how, model security, contextual concentrating on, and customised marketing campaign execution to raise podcast promoting campaigns to a brand new stage.
Sounder, recognized for precisely, classifying writer’s content material for model security, suitability, and contextual relevance, has additional expanded its capabilities by integrating with Flightpath. This integration allows AdLarge to faucet into Flightpath’s Gross sales Availability Dashboard for marketing campaign forecasting and planning, unlocking a brand new stage of innovation and effectiveness for advert placement for all shoppers.
Key Integrations Embody:
Precision and Belief at Scale: Goal contextual and/or brand-suitable stock throughout AdLarge’s full catalog that allows advertisers to focus on their message throughout related and appropriate content material bringing immeasurable worth and safety to the advert shopping for expertise for {the marketplace}.
Seamless Marketing campaign Execution: The combination simplifies the promoting course of, making it extra environment friendly and user-friendly. Publishers can now forecast promoting tags and navigate the complexities of promoting marketing campaign execution with confidence and ease.
Enhanced Transparency and Accountability: AdLarge, lengthy recognized for its dedication to transparency and accountability, and the primary to associate with Flightpath, continues to ship on its promise to advertisers.
“We’re dedicated to offering the best and brand-suitable promoting to our shoppers,” stated Ilwira Marciszek, SVP of Income Operations and Digital Gross sales for AdLarge. “Our partnership with Flightpath and Sounder is yet one more method we’re bringing to market instruments that create modern and unmatched options, transparency and proceed to construct belief inside the whole means of podcast advert gross sales.”
“AdLarge is a confirmed chief within the business. By bringing collectively two complementary companions like Sounder and Flightpath, we will work collectively to create important worth for the businesses and types that Advert:arge serves,” remarked Flightpath CEO and Founder, Sean Howard.
