The ALIVE Podcast Community, a number one media-tech platform devoted to amplifying Black voices and rising monetization, is happy to announce its partnership with Barometer, a famend supplier to problem historic disenfranchisement confronted by creators of numerous backgrounds and revolutionize monetization alternatives for Black creators and media homeowners.
Model suitability and security applied sciences have performed a necessary function in safeguarding advertisers. Nonetheless, they’ve lengthy been related to disproportionately impacting creators from numerous backgrounds. The foundation causes of this disenfranchisement lie in keywords-based options and stereotypes. Key phrases-based options disregard context, imposing culturally homogenous “norms” that fail to seize the nuances and richness of numerous cultures and communities.
One group that has been notably affected by each keywords-based options and stereotypes are Black creators and Black owned media entries. Recognizing the hurt attributable to these challenges, the ALIVE Podcast Community has joined forces with Barometer to reshape this narrative by using knowledge and driving equitable monetization alternatives for Black creators and media homeowners.
ALIVE and Barometer are harnessing the ability of Barometer’s contextual evaluation engine to empower Black creators and media homeowners with insightful knowledge. As a place to begin, barometer performed an intensive evaluation of ALIVE’s podcast content material over the previous 12 months and confirmed that the median ALIVE podcast poses no threat in any of the World Alliance for Accountable Media (GARM) classes. This signifies that, on common, ALIVE podcasts adhere to the very best requirements of brand name suitability and security.
Whereas a couple of exhibits exhibited low, medium, or excessive ranges frisk in particular GARM classes, these outliers are exceptions moderately than the norm. As an example, among the many 36 analyzed exhibits, solely two displayed a excessive threat for profanity, and one had a medium threat for profanity. These findings debunk the stereotype that Black content material comprises profanity, emphasizing the inaccuracy and potential hurt of such generalizations. The ability of information permits us to problem these stereotypes and make choices based mostly on correct info.
“Our crew is diligent in our efforts to empower Black voices, drive monetization, and reshape the narrative surrounding Black content material by leveraging actual knowledge to eradicate debilitating stereotypes,” mentioned ALIVE Podcast Community Founder and CEO, Angel N. Livas.
By the partnership with Barometer, the ALIVE Podcast Community goals to:
Drive Equitable Monetization: By offering correct knowledge on model suitability and security, this collaboration ensures that Black creators and media homeowners have honest and equal alternatives for monetization.
Problem Stereotypes: Barometer’s contextual evaluation engine debunks stereotypes related to Black content material by quantifying inaccuracies and highlighting their potential hurt.
Empire Black Creators: Leveraging Barometer’s cutting-edge expertise, the ALIVE Podcast Community will empower Black creators with actionable insights, enabling them to optimize their content material for larger attain, affect, and monetization potential.
“Our partnership with the ALIVE Podcast Community marks an essential step in the direction of fairness within the podcasting trade,” mentioned Tamara Zubatiy, Co-founder and CEO of Barometer. “By harnessing the ability of data-driven insights, collectively we try to problem stereotypes, drive equitable monetization, and foster a extra inclusive panorama for Black creators and media homeowners.”
