A brand new multi-year partnership between New Zealand Media and Leisure and globally famend TED confirmed NZME because the unique gross sales consultant for the favored podcast community in New Zealand.
Below this settlement NZME’s Podcast Community will characterize TED’s podcast slate in New Zealand serving as the only real gross sales representatives for the promoting stock in all TED podcasts to New Zealand shoppers.
The partnership marks one other milestone for NZME’s Podcast Community, which boasts greater than 86 million podcast downloads previously yr alone.
Pushed by the massively standard TED Talks Day by day, the TED podcast slate attracts an viewers of tens of hundreds of month-to-month listeners throughout New Zealand and 214,000 month-to-month downloads in January 2024. With a various line-up the slate covers an extra 20+ further exhibits exploring matters from synthetic intelligence to enterprise, well being, expertise, and work that includes insights from main thinkers and creators.
James Butcher, NZME Head of Digital Audio, says: “Everybody has heard of TED Talks — it’s a globally famend model and massively standard, so we’re thrilled to be partnering with TED podcasts solely right here in New Zealand.
“That is one other instance of NZME’s ongoing dedication to develop our portfolio of various and fascinating podcasts for our viewers. We’re actually proud to proceed to drive listenership and enhance the quantity of distinctive, compelling podcasts we have now out there, and we’re assured we’ll propel TED Podcasts’ content material to new heights in New Zealand,” he says.
Sarah Catran, NZME GM Podcast Business and Partnerships, provides: “It’s nice to ship world-class content material to our audiences and advertisers by means of our partnership with TED. This collaboration opens up new and thrilling alternatives for advertisers to leverage this distinctive podcast community, connecting with New Zealanders by means of an expanded array of worldwide materials.”
Laura Beyer, Senior Director of TED Partnerships, says: “We’re excited to carry TED’s audio content material to New Zealand, the place it’s lengthy had a powerful following of individuals watching TED Talks on-line and internet hosting independently organized TEDx occasions of their native communities. “It will now allow us to achieve a extra world viewers with a various vary of matters — from expertise to enterprise to design — and supply entry to TED content material in a brand new format.”
