Frequency, the chief in workflow automation and advert administration for audio, broadcasts it’s teaming up with Boostr, a premier promoting administration platform catering to publishers and media firms. By making a unified manufacturing workflow, Frequency and Boostr will energy faster, extra correct requests for host-read adverts. The mixed providing brings better operational efficiencies to podcast networks to drive income progress and elevated profitability.
The API integration between the 2 firms connects its podcast advert administration platforms to streamline and automate workflows. As flights are added to Booster’s OMS (order administration system), manufacturing requests are triggered in Frequency with particulars corresponding to advert sorts, copy execution, approval necessities, and extra.
The automated creation of manufacturing requests feeds into Frequency’s Manufacturing Automation workflow, the place groups can simply handle forwards and backwards to finalize host-read adverts for launch. With requests centralize and communication streamlined, customers can monitor particulars, set reminders, use bulk modifying instruments, QA recordings, and supply suggestions.
“Collectively, Boostr and Frequency energy the total manufacturing workflow to revolutionize the way in which groups work,” mentioned Patrick O’Leary, Founder and CEO of Boostr. “The elimination of redundant duties and guide knowledge entry saves time for advert operations whereas guaranteeing manufacturing requests are correct for exhibits.”
“Now that Frequency gives a full suite of workflow automation instruments for podcast networks, our subsequent mission is to hook up with different important platforms like Boostr,” says Pete Jimison, CEO of Frequency. “We’re pioneering the infrastructure for scalable progress, automating your complete advert ops workflow via key integrations. For podcasting to develop income, the main focus should shift from administration to innovation.”
Concerned about studying extra? Go to frequencyads.com or contact gross sales@frequencyads.com.
