With the 2024 election season underway, we at Podcastle have taken a deep dive into how Individuals are consuming political media, to uncover how they’re shaping their choices, and the way they’re feeling throughout voting season.
Key findings:
– NPR Information Now could be the most well-liked political podcast within the US for 2024 election season
– Virtually three in 10 Individuals are partaking with political information and podcasts lower than final election
– Gen Z tied with prime political podcast – NPR Information Now and The Each day
– 1 / 4 of Individuals share their political beliefs on social media
– Over ¼ Gen Zers say they’re probably the most annoying era in the case of posting political content material on social media
– Individuals say the highest phrase they’d use to explain the 2024 election is ‘burdened’
183 million individuals tuned into podcasts in 2023, a virtually 3000% enhance in listeners in comparison with podcasting’s inception in 2004 – and political podcasts have solely been on the rise since. Since December 2009, 79,320 political podcast episodes have been produced, 3,795 because the begin of 2024.
With 1 in 6 Individuals opting to have interaction with and devour political information by way of podcasts based on our analysis, take a look at the highest 10 hottest political podcasts proper now beneath.
These Are The Most Well-liked Political Podcasts This Election Season
In line with our analysis, the highest 10 political podcasts Individuals are listening to this election season are:
1) NPR Information Now
2) The Each day
3) The Tucker Carlson Podcast
4) The Ben Shapiro Present
5) Rachel Maddow
6) Candace Owens
7) Democracy Now!
8) Pod Save America
9) The Journal
10) The Megyn Kelly Present
The survey information additionally uncovered the most well-liked political podcast based on every era.
*Prime reply was a tie
For left-leaning podcast listeners, their favourite present is NPR Information Now, which is identical for these with heart ideologies. One in three (32%) right-leaning respondents mentioned The Tucker Carlson Podcast is their prime pod.
3 in 10 Individuals Are Partaking With Political Information Much less Than The Final Election
The most well-liked solution to devour political information was revealed as by way of information web sites or apps (51%), and regardless of nearly two thirds (57%) of respondents confirming that they’re partaking with political information the identical quantity because the final election, nearly 3 in 10 (28%) have determined to unplug.
It’s not simply partaking with political information that Individuals are avoiding, an enormous 75% aren’t sharing their political beliefs on social media platforms both.
This would possibly make sense once we have a look at the highest 5 phrases used to explain how Individuals really feel concerning the 2024 election season:
1) Harassed – 22%
2) Pessimistic – 19%
3) Hopeless – 17%
4) Detached – 13%
5) Exhausted – 13%
Solely 3% mentioned they have been feeling ‘excited’ forward of the 2024 elections and even much less (2%) are feeling ‘impressed’.
Having a look at political ideology teams, respondents recognized as right-leaning claimed their prime phrase is ‘optimistic’, whereas left mentioned ‘burdened’, and heart, ‘pessimistic’.
Over ¼ Gen Zers Say They Are The Most Annoying Technology When It Comes To Posting Political Content material On Social Media
Partaking with and sharing political information and content material isn’t for everybody, however our analysis revealed that there are particular generations which might be coming off as annoying after they do it!
No, no must blink! All generations, together with Child Boomers themselves, mentioned they’re probably the most annoying era in the case of posting and sharing political content material on social media.
Gen Z (26%) and Millennials (28%) did the identical self reflection, voting themselves because the second most annoying era sharing political posts on social media.
Slightly below a 3rd (28%) of Child Boomers say they share their political beliefs on social media, adopted by Gen X, Millennials, and Gen Z. Regardless of giving themselves the ‘annoying’ vote, lower than 1 / 4 (21%) of Gen Zers mentioned they share political social media posts.
Right here’s How You Can Begin Your Personal Podcast
With stress and pessimism entrance of thoughts this election season, and over 1 / 4 of Individuals partaking much less with political information, you may be in search of some various information genres. Listed below are the present prime 10 podcast genres ranked by reputation so that you can take a look at:
Has this analysis impressed you to start out sharing your personal ideas? Whether or not you’d like to start out your personal politically-focused podcast or dip into one other style, you possibly can produce it end-to-end with no fuss with Podcastle.
Take a look at our step-by-step information on find out how to begin your personal podcast – and there’s no want to fret about fancy gear. Podcastle’s AI Audio Enhancer Magic Mud will rework your low-quality audio recordings into studio-level sound, with spectacular noise cancellation to ship clear, crisp audio.
Methodology
Podcastle performed a survey of 1,000 US normal inhabitants respondents to grasp how they’re consuming, partaking and sharing political information and media in gentle of the 2024 election season. A textual content evaluation was used to summarize open textual content questions and supply a ranked overview of the commonest themes or threads.
Questions have been a number of alternative, with the choice to offer qualitative information the place wanted. Respondents have been cut up by a number of demographics, together with age, era, political ideology, and the state they reside in, to seek out key statistics.
The information relies on self-reported solutions, that means respondents might have had biases or discrepancies between their very own reported capacity and their precise talents. Survey information has sure limitations associated to self-reporting.
Honest Use Assertion:
Now that you’ve an summary of how Individuals are consuming political media and the way they’re feeling forward of the 2024 election season, be at liberty to share this information.
We ask that you just achieve this for non-commercial use and supply a hyperlink to this authentic research web page, so the researchers are credited appropriately.
