Veritonic, the business’s complete audio analysis and analytics platform, introduced an integration with main measurement firm Modify. By means of this integration, Veritonic’s premier audio attribution answer will obtain automated knowledge about in-app conversion actions on cell gadgets together with installs, purchases, subscriptions, and extra. This integration permits Veritonic to raise the holistic, cross-channel audio marketing campaign efficiency knowledge they supply to shoppers around the globe.
“We take satisfaction in our collaborations with visionary leaders, amplifying the influence of our options and elevating the worth delivered to our shoppers,” mentioned Scott Simonelli, CEO and Founding father of Veritonic. “This seamless integration empowers us to furnish our shoppers with much more complete, insightful and actionable knowledge. It equips them to finely tune their audio campaigns, guaranteeing optimum outcomes whereas instilling confidence within the allocation of their promoting price range throughout channels.”
“We’re proud to combine with Veritonic, as they share our ardour for credible, impartial, and actionable knowledge,” mentioned Reggie Singh, Director of Partnerships, Americas at Modify. “We stay up for our knowledge supporting Veritonic within the ongoing provision of full-funnel audio marketing campaign measurement insights.”
Veritonic’s Attribution answer allows customers to glean actionable insights from top-of-the-funnel branding initiatives via bottom-of-the-funnel conversions and transactions. By means of an intuitive and interactive dashboard, manufacturers can decide which writer and particular advertisements had the very best influence and use that knowledge to optimize advert efficiency.
If you’re all in favour of studying extra about Veritonic’s Audio Attribution answer or to get began, go to www.veritonic.com or contact gross sales@veritonic.com.
