In January 2023, the variety of distinctive OTT guests peaked at 466 million.
The variety of distinctive OTT guests elevated considerably from 395 million in January 2020 to 448 million within the following yr attributable to elevated adoption in the course of the Covid-19 pandemic.
Between January 2021 and 2022, the variety of distinctive OTT guests elevated by 4 million to achieve 452 million.
The report stated YouTube is India’s largest video streaming platform, with 456 million distinctive guests. The platform additionally has the very best engagement price, with a mean of 864 minutes per customer.
OTT content material aggregator YuppTV had the very best engagement after YouTube, with 2.7 occasions the engagement of the following closest competitor MX Participant (179.4 minutes).YouTube is adopted by Disney+ Hotstar with 114 million UVs, JioCinema (101 million), and MX Participant (93 million). Disney+ Hotstar had a mean of 177.8 minutes per customer, whereas JioCinema had 69.7 minutes.ZEE5 ranked fifth with 57 million UVs, adopted by Prime Video with 45 million and Netflix with 42 million, whereas Jio TV and SonyLIV had 29 million and 26 million, respectively.
ZEE5 outperformed Netflix when it comes to common minutes spent per customer at 90 minutes, in comparison with the latter’s 83.9 minutes.
Comscore stated the competitors between Hotstar and Jio Cinema was being fought utilizing reside sports activities as the first hook. It added that the 2023 IPL helped Jio Cinema attain a peak of 151 million UVs, whereas the ICC CWC helped Hotstar attain a peak of 191 million UVs in November 2023.
The Comscore report famous that the potential merger between Star India and Viacom18 will result in a one-stop-shop for many sporting occasions for Indian viewers. Disney+ Hotstar and JioCinema can have a consolidated attain of 160 million UVs.
