In line with the most recent knowledge from Poddindex (Kantar Mediafacts) Podspace was Sweden’s quickest rising podcast platform in 2023, with distinctive listener attain growing by 21%. This development is considerably greater than the 13% common noticed among the many 4 platforms included within the measurement (Podspace, Acast, Bauer Media, Swedish Radio).
At present, Podspace introduced that a number of of the most important publishers in Sweden have signed partnerships with Podspace Advertisements, the corporate’s promoting community for 15-30 second audio advertisements.
In 2023, Podspace platform noticed a development of 21%, thereby surpassing the 1 million weekly distinctive listener mark. This solidified Podspace place as one of many main podcast platforms within the Nordics.
“Speedy development in a mature and aggressive market is a testomony that Podspace has a novel supply. The important thing, I believe, has been our current choice to focus the platform and our providers primarily in the direction of massive enterprise publishers, mixed with a versatile and results-driven strategy. Podspace proper to exist is outlined by the worth we deliver to each publishers and advertisers, and thats deeply ingrained in our DNA and approach of enterprise,” says Carl Fridsjö, CEO of Podspace.
Podspace reviews that a number of of Sweden’s largest publishers and creators have not too long ago joined its advert community for audio advertisements, Podspace Advertisements. This transfer makes their stock both absolutely or partially accessible to advertisers through Podspace’s market. In lower than a 12 months since its launch in 2023, Podspace Advertisements has change into the second largest podcast advert community in Sweden, because of a current surge advert stock.”
“The media companies have begun to acknowledge the size of our advert community and the outcomes we will produce. Consequently, we naturally change into a key element of our clients’ audio campaigns, which is superb. There’s been current dialogue a few “podcast bubble.” Nevertheless, the truth is that the podcast market is increasing rapidly, and Podspace is rising even quicker than the market,” says Lukas Boo, Director of Gross sales.
Companions to Podspace Advertisements 2024 embrace (amongst others):
Bonnier Information, together with its subsidiaries (newspapers Expressen, Dagens, Nyheter, Dagens Industri and so on)
Amedia / Moderne Media Good Day Media
Make Sense Media Kvartal
NTM
