Sony Music’s World Podcast Division introduced the acquisition of podcast manufacturing firm Neon Hum, streamlining the corporate’s U.S. artistic division and broadening its work for rent companies underneath Neon Hum Founder/CEO Jonathan Hirsch.
In his new position as Vice President, World Podcasts and Head of U.S. Inventive, Hirsch will spearhead the U.S. artistic enterprise and report on to Steve Ackerman, Govt Vice President and Head of World Podcasts at Sony Music.
With the acquisition, Sony Music will leverage Neon Hum’s manufacturing experience to proceed to develop award-winning premium podcasts for its subscription channel The Binge and throughout its always-on leisure slate. As well as, Sony Music will additional broaden its work-for-hire enterprise to supply extra service past audio manufacturing for its consumer and branded podcasts.
“Now we have labored carefully with Jonathan and the staff at Neon Hum for a number of years now and worth his artistic and strategic imaginative and prescient to provide premium exhibits throughout our profitable true crime and at all times on slates,” mentioned Ackerman. “This transfer permits us to maximise Neon Hum’s artistic and manufacturing enter as we additional develop our roster of authentic and consumer exhibits.”
“Neon Hum and Sony Music have at all times been aligned in our audio-first mentality and method,” mentioned Hirsch. “I’m excited for the subsequent steps because the Neon Hum staff turns into a full a part of Sony Music Podcasts and we proceed to provide premium audio content material.”
In 2019, Sony Music introduced a strategic funding in Neon Hum. Collectively the 2 corporations have launched a variety of acclaimed exhibits together with Dinners on Me with Jesse Tyler Ferguson and a number of seasons of its true-crime franchise Smoke Display together with present hit My Fugitive Dad. Neon Hum has additionally produced hit podcasts for prime tier shoppers, together with Crunchyroll, Discovery, HBO Max, NBC Information, The Wall Avenue Journal, and extra.
About Sony Music World Podcasts
We’re Sonly Music Leisure’s World Podcast Division — the place podcasters are artists. We put creators first and develop premium exhibits that loyal audiences preserve coming again to. Based mostly in New York, Los Angeles, and London, we’re a staff of podcast obsessives overlaying artistic, gross sales, advertising and marketing and enterprise growth groups centered on one factor — our listeners and the exhibits we make for them.
