Sport Social Podcast Community (Sport Social), Europe’s quickest rising devoted sport podcast community, has secured a brand new main model partnership for 2024, promoting throughout its 400-strong community of podcasts.
Go to Barbados by way of Mirabelle Communication has chosen the community to capitalise on a summer season full of main sporting occasions, together with the 2024 ICC T20 Cricket World Cup. It will likely be operating focused promoting campaigns via Sport Social’s devoted cricket reveals to achieve a large viewers of engaged followers with bespoke content material.
It comes as a brand new report by SiriusXM Media, GroupM and Edison Analysis finds that US sports activities followers spend over six hours with audio content material every day — two hours greater than the common particular person. Sport Social has traditionally seen a surge of curiosity and engagement from podcast listeners throughout important sporting occasions, creating invaluable alternatives for manufacturers as followers search out new methods to interact with their favourite sport. In 2023, the community noticed a 96% enhance in downloads of its biking and cricket podcasts throughout The Ashes and Tour de France respectively.
Partnering with Sport Social for Might 2024, Go to Barbados would be the official sponsor for over 30 cricket podcasts. It comes within the run as much as matches between England and Scotland in Barbados as a part of the 2024 ICC T20 Cricket World Cup. The sponsorship will embody host-read advertisements and ads that includes well-known cricket legends, offering bespoke content material to quite a few reveals hosted by Sport Social, comparable to Wisden Cricket Weekly and Simon Hughes’ The Analyst.
The brand new partnership got here as Sport Social celebrates 12 million month-to-month downloads, and its latest growth into Germany and France, as a part of its plans for formidable world development.
Talking in regards to the partnerships, Paul Swaine, Model Partnership Director of the Sports activities Social Podcast Community stated: “Promoting is at all times evolving and we’re seeing an actual shift in direction of ore focused means. With podcast promoting, particularly on devoted networks, you may phase audiences into actually area of interest classes, one thing we discover that the manufacturers we work with actually worth.
Sport podcasts particularly provide a novel alternative, as they typically appeal to very loyal, very engaged listeners, who’re eager to take in every little thing about their favourite sports activities. Our work with Go to Barbados might be targeted on serving to them faucet into this, making certain they will profit from the upcoming summer season of sport.
