CJ Media and Tennis Australia have renewed their broadcast partnership.
The announcement:
Tennis Australia and CJ Media have introduced a renewal of their broadcast partnership. The brand new multi-year deal will see CJ Media’s linear channels and OTT platform TVING proceed to broadcast the Australian Open in South Korea till 2027.
A broadcast associate of the Australian Open since 2021, CJ Media’s tvN Sports activities channel supplies protection into greater than 95 per cent of households in South Korea. Its digital platform TVING is the primary home OTT service with 3.8 million subscribers.
“We’re delighted to increase our settlement with CJ Media, to broadcast the Australian Open to our giant and rising fan base in South Korea” Tennis Australia chief business officer Cedric Cornelis stated.
“Rising tennis within the Asia area has lengthy been a precedence for Tennis Australia, and our partnership with CJ Media is one other necessary step on this journey.
“Asia accounts for 35-40% of the AO’s international viewership and South Korea persistently ranks within the high 5 Asian international locations by viewership, making it a key marketplace for us.”
CJ ENM sports activities director, Kyo Eun Koo, stated “We’re more than happy to proceed broadcasting one of many world’s premier tennis tournaments, the Australian Open, to many tennis followers in Korea by the extension of our broadcasting rights settlement with Tennis Australia.”
Supply: Tennis Australia
Subscribe to the day by day e-newsletter
ADVERTISEMENT
