dmg media, residence of the Each day Mail, Metro, and that i, has introduced its roster of podcasts to Adelicious, the UKs unbiased podcast internet hosting and monetization community. The deal encompasses each present titles and new forthcoming reveals inside their bold launch technique.
dmg media is probably the most acknowledged and engaged information model within the nation. Since Jamie East took on the position of Head of Podcasts in 2023, the corporate’s audio portfolio has expanded considerably. From a single hit podcast, The Trial of Lucy Letby ,12 months in the past, dmg media now boasts a double-digit chart-topping slate, primarily beneath the Each day Mail model, with over 26 million listens in its first 12 months.
Content material caters to a variety of audiences with reveals masking true crime — The Trial, (now into its fourth season), sports activities — It’s All Kicking Off!, insights from the world’s largest stars with Every little thing I Know About Me, unbelievable real-life tales from Apple & The Tree with Vogue Williams amongst others. There are additionally over a dozen extra at the moment in manufacturing, touching upon historical past, politics, royalty and good storytellers.
Adelicious will symbolize dmg media commercially to manufacturers, rising income alternatives whereas working carefully collectively on each podcast development and launch methods.
Craig Eastwood, Business Operations Director at Adelicious, stated: “The Each day Mail Group is probably the most engaged information model within the UK, and Jamie and his workforce have developed one of the crucial bold and thrilling line-ups we’ve seen in a very long time. This collaboration presents a big alternative for advertisers to succeed in an engaged, high-value viewers, which we stay up for working collectively to draw listeners and safe some wonderful promoting alternatives for his or her reveals.”
Jamie East, Head of Podcasts at dmg media stated: “Now we have expanded from a single (albeit enormous hit) podcast at dmg media 12 months in the past to a considerable and enviable slate immediately, with many extra reveals in manufacturing. Our ambitions are huge, and we would have liked a dynamic accomplice proud to work with us, able to maintaining with this momentum and making certain entry to to the correct manufacturers to assist us in making the absolute best content material for our listeners. We discovered every thing we would have liked in a accomplice with Adelicious and are very a lot wanting ahead to our future with them.”
