Luke Bryan’s Crash My Playa will return for a milestone 10th 12 months, when the five-time entertainer of the 12 months winner and his fellow artists take over the Moon Palace Cancun resort in Cancun, Mexico, for 4 days of music, solar, sand, and enjoyable instances on Jan. 15-18, 2025.
Bryan will headline for 2 nights in the course of the all-inclusive live performance trip, however the lineup additionally options three-time ACM entertainer of the 12 months winner Jason Aldean, who returns for a 3rd time, in addition to 11-time Billboard Nation Airplay chart-topper Kane Brown, who’s making his Crash My Playa debut in 2025. Additionally on the lineup are Bailey Zimmerman, Dustin Lynch, Dylan Scott, Elle King, Jackson Dean, Nate Smith, Dasha, Ella Langley, Tucker Wetmore and DJ Rock.
Bryan, who has amassed a profession whole of 21.3 billion streams and 26 Billboard Nation Airplay chart-toppers has steadily constructed the occasion right into a must-attend getaway that welcomes a median of 5,000 attendees annually. For Bryan, the enduring influence of the pageant is particular, given his deep involvement on the very origins of Crash My Playa.
“From day one, we partnered with Playa Luna [Presents],” Bryan tells Billboard. “On the time, they stated, ‘Luke, do you wish to simply take the cash, or do you wish to construct it and be an proprietor?’ I used to be so glad I made a decision to construct it and grow to be an proprietor, as a result of it’s one thing I’ll look again on and will probably be one of many proudest issues I’ve been part of. Yr one, I’ll always remember once I noticed the precise live performance web site and checked out how lovely the whole lot was lit, and the way properly executed. My first thought was, ‘These followers are about to have one of many biggest [four-day periods] of their life, as a result of the whole lot even exceeded my expectations.”
It’s not solely followers who get enthusiastic about attending Crash My Playa — the artists do, too.
“Artists will hear about Crash My Playa and the way enjoyable it’s, and they’ll stroll as much as me and say, ‘Hey, can we come be part of this?’” Bryan says. “I used to be doing a little TV stuff with Kane [Brown], and he goes, ‘I wish to do Crash My Playa,’ and I stated, ‘Effectively, we are able to get it organized and booked proper now.’ So it’s been enjoyable to type of be the promoter of my very own pageant, nevertheless it’s enjoyable when the artists come down and it lives as much as their expectations.”
For Bryan, chief amongst a decade of music-filled, sun-drenched recollections he has amassed from earlier years of Crash My Playa are the moments he and his fellow artists have been in a position to let unfastened and be comfy — even when meaning some casual, foolish onstage moments.
“I by no means will neglect the 12 months that me, Jason Aldean, Lee Brice and Charles Kelley bought onstage,” Bryan remembers. “I had toured with Jason Aldean for a lot of, a few years and I’d by no means heard him lose his voice, however all of us appeared like wolves out within the wild. In order that advised me perhaps we’d had just a little an excessive amount of tequila down there, however we knew we had had a good time when singers are shedding their voices, making an attempt to do cowl songs. But it surely was a reasonably humorous second and thank God it by no means went viral.”
Along with music, the live performance trip options an array of sports activities actions, video games, pool events, wellness actions, and extra, with earlier years’ actions together with ATVs, zip traces, snorkeling, seashore volleyball, and a pickleball event.
“We’ve all the time bought a giant group of family and friends that come down,” Bryan says. “It’s good to go down there and get within the solar and get your vitamin D and really feel good and have some margaritas. So more often than not we simply sit there and sit by the pool and play music.
“One time I discovered windsurf there and that didn’t go properly,” he provides with amusing. “So I gave up windsurfing.”
Notably, regardless of the ACM Award-nominated occasion’s repeatedly surging reputation, bundle costs stay per final 12 months.
“I would like followers to return down there and go, ‘Wow, that was twice nearly as good as we anticipated and we are able to’t consider that we bought all this for this bundle [price],’” Bryan famous. “At any time when we’ve had our inputs go up, and wherever we’ve needed to spend extra money on this or that, I’ve taken it out of my pocket and by no means transferred it to the followers. I might have raised ticket costs 20% and paid off one thing else, however we selected to not do it that means. If issues get just a little dearer, I take it on the chin, and that simply seems like the correct option to go about it.”
The final on sale for the occasion will launch June 28 at 3 p.m. ET at crashmyplaya.com. Earlier attendees may have early entry via an Alumni Pre-Sale beginning at 11 a.m. EDT on June 28. Fan membership members for Bryan, Aldean, Brown, and Lynch may also have the chance to buy Pre-Sale packages on June 28 at 2 p.m. EDT.
A decade on, and having firmly established Crash My Playa as considered one of nation music’s important artist-driven occasions, Bryan says he’s all the time centered on methods “to be modern, and maintain it contemporary and younger. I have to say I’ve considered a Crash My Maui or a Crash My Bahamas, so if we are able to take that and go cell … and all the time, it’s all concerning the fan expertise for me. So long as we’ve the continued assist from them and all people’s excited, we’ll all the time do our half to remain forward of the curve on it.”
