One of many UK’s main podcast firms is establishing its everlasting headquarters and studios in Sheffield, as a part of its plans to create a world-leading podcasting hub within the North of England.
It should imply a few of the nation’s greatest podcast exhibits are made and produced in Sheffield, as town advantages from a multimillion pound revamp of it’s metropolis centre and capitalizes on its cultural and artistic historical past.
Persephonica make a few of the UK’s greatest podcasts, together with Miss Me?, with Lilly Allen and Miquita Oliver for BBC Sounds, and Political Forex, with Ed Balls and George Osborne.
It has had worldwide success with Due Lipa’s interview sequence, At Your Service, and it was the co-creator of the UK’s greatest day by day podcast, The Information Brokers, with worldwide model, World.
Persephonica’s founders, Dino Soros and Tom O’Hara, are from Sheffield. They established the corporate in 2021 and certainly one of their priorities in founding the corporate was to extend socio-economic range within the media — shifting the corporate’s headquarters to Sheffield is on the coronary heart of that mission.
Persephonica CEO Dino Sofos stated: “This can be a big enhance for creativity within the North. We’re very enthusiastic about beginning a brand new chapter for British podcasting on this buzzing, inventive and various metropolis.
“Proficient folks from decrease earnings backgrounds usually battle to get a foot on the ladder within the media as a result of they will’t afford to do free work expertise or freelance on low wages whereas paying excessive rents in London.
“It means folks rising up within the South East have an unfair benefit at securing attention-grabbing and influential media jobs. The easiest way to alter the established order is to create extra alternatives outdoors the capital.”
“Due to its abundance of world class journalism and media programs, South Yorkshire is stuffed with folks with big potential to develop into the longer term stars of the podcasting trade.”
Persephonica will transfer into Leah’s Yard, a former industrial workshop, early subsequent month.
The corporate will fund coaching, internships and associate with native faculties and universities to develop a brand new pool of podcasting expertise within the area. It should additionally associate with different media organizations and manufacturing firms to generate extra new alternatives within the area. Perspephonica will retain a small base and workers in London.
Persephonica CEO Dino Sofos is a co-founder of the Crossed Wires podcast competition, which came about in Sheffield in Might and noticed hundreds of podcast followers, firms and makers flock to town.
Sofos based the competition with My Dad Wrote A Porno star Alice Levine and founding father of Sheffield’s Tramlines competition James O’Hara. The primary yr was supported by Amazon Music & Wondery, and noticed the largest names in British podcasting carry out in Sheffield, together with Adam Buxton, Jon Robson, and Katherine Ryan. The Pageant will return in 2025.
