International audio promoting market Audacia Audio has partnered with AI artistic audio studio Wondercraft to scale worldwide advert manufacturing for its APAC purchasers utilizing AI.
Based by former Spotify Listing Kym Treasure in 2022, Singapore-based Audacia Audio connects publishers, advertisers and clients throughout premium audio environments, supporting manufacturers to supply and implement audio adverts, and publishers to monetise their stock.
So far, Audacia has supported over 30 APAC shopper to supply and monetise highly effective audio promoting campaigns in over 10 markets, a course of which usually takes 10 days or extra. Now, Audacia is utilizing Wondercraft’s digital Advert Studio to hurry up the manufacturing processing empower purchasers to attach with new audiences by quickly translating adverts for a number of markets utilizing AI.
What’s Wondercraft?
Co-founded by former COO at Acast and early Spotify worker Oskar Serrander and Palantir engineers Dimitris Nikolaou and Youssef Danger, Wondercraft’s AI Advert Studio allows manufacturers and inventive groups to script, voice, produce, and translate studio-quality audio adverts in any language, just by typing.
Dubbed “Canna for Audio” for its capability to radically simplify audio manufacturing, the Wondercraft platform options hyper-realistic AI voices which could be directed with absolute precision, seamless music and sound mixing, a flexible AI script-and advert copy assistant, and highly effective audio translation instruments.
Decreasing common manufacturing time from three weeks to a few days
Audicia began working with Wondercraft to supply audio artistic in February 2024. Since then, the Singapore-based audio market has produced dozens of slick audio campaigns utilizing the know-how for high-profile purchasers within the finance, leisure and journey sectors, driving Pay attention By means of Charges of as much as 99%.
For one shopper, Audacia used the platform to create and quickly translate 4 audio adverts from English into Italian, Mandarin and Vietnamese for a number of markets.
The know-how has enabled Audacia to scale back common manufacturing time and scale its artistic output.
Kym Treasure, co founder at Audacia Audio, feedback —
“At Audacia Audio, we’ve discovered Wondercraft to be an indispensable companion in our audio promoting campaigns. Their intuitive interface simplifies the method of crafting skilled audio adverts in any language. From copywriting to voice cloning, transition and background music choice, their instruments present unparalleled flexibility and high quality.
The know-how has enabled us to create a amount and high quality of audio adverts for purchasers we couldn’t have come near in any other case, so our purchasers can focus their vitality and budgets on advertising and monetization. Our purchasers have been excited and receptive to the facility of this new know-how to drive quick audio advert manufacturing and iteration for a number of worldwide markets and buyer segments.”
Oskar Serrander, former Acast COO and co-founder at Wondercraft, feedback —
“We’re obsessed about making audio manufacturing extra accessible to the advertising and advert business. What usually eats away on the media funds, takes weeks of suggestions ping-pong, and solely leaves the model with just a few adverts to point out for can now be executed in a matter of minutes and hours and go away you with countless variations of copy, voices, music and languages to deploy your advert campaigns in a number of markets, tailor-made to a number of goal audiences.
I’m excited to allow manufacturers and businesses to take a position their time in growing wonderful, artistic ideas that drive outcomes and assist them with the remainder: a quick, reasonably priced, friction-free, studio-quality platform to make these concepts come alive. Audacia Audio was one our earliest enterprise customers and true pioneers in adopting AI to service their purchasers. We’re tremendous impressed by Kym and her crew’s work and excited to see the impression Wondercraft is having on their companies and companies.”
Wondercraft got here out of Beta in February of this 12 months and is already being utilized by greater than 40,000 storytellers, creatives, audio advert producers and types, together with world main podcast firm Acast and Stephen Barley of Diary of a CEO. It launched its end-to-end.
The platform has been designed for each creators and inventive groups, with a collection of crew collaboration instruments making it straightforward for artistic groups at advert businesses and publishers to work collectively on audio tasks with colleagues, purchasers, and stakeholders.
In February 2024, Wondercraft introduced a $3m Seed spherical led by Will Ventures, Y Combinator, ElevenLabs, Steven Bartlett and different angels.
