Koreans of their 20s spend a median of 70 minutes per day on OTT providers. Gettyimagebank
By KTimes
Media consumption in Korea has shifted from conventional TV broadcasts like terrestrial channels to on-line video platforms equivalent to YouTube, Netflix, and Tving. Notably, youthful generations are more and more favoring short-form movies like Shorts, Reels, and TikTok over longer content material on on-line streaming providers (OTT).
In response to the “2024 Goal Report” launched by MezzoMedia, a digital advertising subsidiary of CJ ENM, this development is predicated on a web based survey of 1,000 women and men aged 15 to 59 residing in Seoul, Gyeonggi, and 5 main metropolitan areas.
The survey confirmed that respondents spend a median of 88 minutes per day watching TV and 59 minutes on OTT providers.
A big proportion of teenagers (16 p.c) and folks of their 20s (19 p.c) reported not utilizing TV in any respect. Whereas these of their 20s, who’ve extra leisure time, spent a median of 70 minutes per day on OTT providers, teenagers used OTT for under 53 minutes, with 30 p.c stating they didn’t watch OTT in any respect.
Nevertheless, the precise use of TV usually concerned apps accessible on sensible TVs. Amongst 20-somethings, 54 p.c of TV time was spent watching content material on YouTube, Netflix, and TVING on a bigger display.
The main target of youthful generations is totally on video content material centered round YouTube. Teenagers spent a median of 124 minutes per day on movies, whereas these of their 20s spent 127 minutes.
Amongst these, time spent on short-form content material equivalent to YouTube Shorts, Instagram Reels, and TikTok was 64 minutes and 55 minutes, respectively — accounting for half of their complete video viewing time.
In distinction, these aged 30 and above additionally spent greater than an hour each day on video content material, however time spent on short-form movies was between 35 and 41 minutes, confirming that the bite-sized clips are primarily a development amongst these of their 20s and youthful.
A scene from “Masters of the Air” on Apple TV+, which depicts the perilous lives of those that dominated the skies, exhibiting how their braveness helped defeat the Nazis. The “2024 Goal Report” exhibits that youthful generations favor short-form movies over longer content material on on-line streaming providers. Courtesy of Apple TV+
Instagram for teen ladies, Fb for males of their 50s
Using messengers, social media, and on-line communities exhibits clear generational and gender variations. The one service with excessive utilization charges throughout all age teams and genders was the messenger app KakaoTalk.
Teenage and 20-something females most well-liked Instagram Direct Messages (DMs), whereas males of the identical age teams used Discord extra regularly, usually for voice chats in gaming.
Though Telegram, which has lately been within the highlight for its position in distributing deepfake content material, had low general utilization charges, it was comparatively common amongst males of their 20s, 40s, and 50s.
Amongst social media platforms, Instagram was the preferred, however its utilization dropped considerably with rising age.
Teen and 20-something females most well-liked X, whereas 30-something females favored Naver Weblog. In distinction, males aged 30 to 50 had been extra inclined to make use of Fb.
For on-line communities, Naver Cafe and native community-based secondhand buying and selling platform Danggeun Market had been common throughout all age teams.
Nevertheless, males of their teenagers and 20s leaned towards DC Inside and Everytime, whereas girls of their 20s and 30s favored Nate Pann and Daum Cafe.
This text from the Hankook Ilbo, a sister publication of The Korea Occasions, is translated by a generative AI and edited by The Korea Occasions.
