Main podcast manufacturing firm, Pay attention, is proud to announce as Director of Advertising and Partnerships, a newly fashioned position that can see her lead the corporate’s industrial and progress technique throughout their award-winning visualized slate, increasing originals and Labs, it’s advertising and marketing and consulting division.
Emma brings 15 years of PR and media experience, together with a standout three-year stint at The Diary of a CEO, the place she was concerned from its startup part. She performed a pivotal position within the podcast’s fast progress, securing in depth press protection and reserving main friends resembling Stephen Fry, Luis Capaldi, and Louis Theroux.
Emma additionally expanded the podcast’s distribution to 14 airways, together with BA, Emirates, and JetBlue, and launched the primary video podcast quick channel on Samsung TV Plus throughout the UK, Germany, Austria, and The Netherlands. Moreover, she labored on the USA chart-topping podcast, Fashionable Knowledge, hosted by Chris Williamson, securing high-profile friends and new distribution alternatives to broaden the present’s attain and affect.
At Pay attention, Emma will improve and develop the prevailing podcast slate, whereas driving contemporary inventive and industrial alternatives for talent-led authentic podcasts. By Pay attention Labs, she is going to improve and develop the premier podcast consultancy, trusted by high manufacturers like Netflix, The Telegraph, and Sheerluxe. Emma brings her distinctive partnership experience, having pushed revolutionary collaborations with main manufacturers together with WHOOP, The Monetary Instances, and Mercedes.
Josh Adley, Managing Director at Pay attention says: “Emma joins us at a massively thrilling time for the corporate, 2024 has been our most widely known and commercially profitable 12 months up to now. As we transfer into the following part of Pay attention’s progress, Emma’s unequalled expertise of constructing international podcast manufacturers and securing flagship industrial offers will add important worth to Pay attention’s reveals. The perception she is going to carry to Pay attention Labs can be useful to our shoppers.”
Emma Wiliams provides: “With its status as a pacesetter in visualized podcasts, I’m extremely excited to be becoming a member of Pay attention at such a pivotal time. I’m trying ahead to bringing my expertise to the workforce and contributing to the continuing success and progress of its distinctive numerous podcast slate and past!”
The Pay attention workforce have by no means been busier, with the latest launch of M&S’s Proper Tasty Pub Quiz, hosted by Tom Kerridge and broadcaster Chris Stark, a brand new season of The Traitors: Uncloaked confirmed, and a continued give attention to the third season of Olivia Attwood’s So Fallacious It’s Proper, following its British Podcast Award win final week.
Plus, Rylan and Scott Mills proceed to carry their signature appeal and wit to new BBC visualized podcast, Pop Prime 10, taking audiences on a nostalgic journey by means of popular culture.
