It was an emotional Billboard Latin Energy Gamers occasion, with govt of the 12 months George Prajin and his star artist, Peso Pluma, each delivering heart-felt messages that touched upon resilience, friendship and perception in opposition to all odds.
“I really like you want a father George,” stated Peso Pluma, who shocked Prajin on the Energy Participant celebration at Casadonna in Miami to offer him his award.
“The expertise and sacrifice that we put in is one factor, and all of the doorways that you’ve opened for us, and all of the issues that you’ve achieved in order that we are able to have a possibility to point out ourselves as greats earlier than different exponents of music and the trade, have been essential not just for me and for you as an individual, however for a whole nation, a whole technology,” he stated.
Prajin, a Latin music veteran who started his profession working at his father’s one-stop distribution firm in Los Angeles and no longer solely manages Peso Pluma but in addition is a accomplice in his Double P Information in addition to heading Prajin Parlay, was visibly emotional when he picked up his award.
“I spotted desires that I by no means thought I’d understand,” he stated. “And I stand right now due to you,” he added, pointing to Peso Pluma. “And I share this award with you. We’re doing this collectively. Regional Mexican has all the time been a style that’s been probably the most worthwhile genres however typically ignored. And I’m very proud to be receiving this award on behalf of the style.”
Prajin went on to thank quite a few folks, together with his roster of artists (together with Tito Double P and Jasiel), his employees (together with publicists Elina Adut) and different music trade executives and corporations, together with Jimmy Humilde, Richard Bull, Jason Pascal of The Orchard and Del Information, who launched early hit “Ella Baila Sola” alongside Eslabón Armado.
Whereas Prajin was the centerpiece of the celebration, the night additionally honored, for the primary time, the principle label and publishing winners of the 2024 Billboard Latin Music Awards. Sony Music Latin president Alex Gallardo picked up the award for Prime Latin albums label of the 12 months, house to Shakira, Marc Anthony and Manuel Turizo, amongst many others. The label additionally wins Latin airplay label of the 12 months; Tropical airplay and albums label of the 12 months; Latin pop airplay label of the 12 months; regional Mexican albums label of the 12 months and Latin rhythm airplay label of the 12 months.
Sizzling Latin songs label of the 12 months went to Interscope Capitol Labels Group, with hits by Xavi, Ivan Cornejo and Karol G, and was picked up by Nir Seroussi and fellow energy gamers José Cedeño and Manny Prado.
Publishing Company of the 12 months went to Sony Music Publishing, house to Keityn, Shakira and Edgar Barrera, and was picked up by CEO Jorge Mejía.
As well as, the Alternative award went to Rebeca León of Lionfish Leisure and RImas Leisure was honored with a particular 10 12 months influence award accepted by founder and CEO Noah Assad together with co-founder Junior Carabaño and Raymond Contreras, head of Rimas’ administration arm, Habibi, and Rimas Leisure CEO Jorge Bracero.
