Advert Outcomes Media (ARM), a number one audio and podcast media company working with manufacturers like Molson Coors, BetterHelp, ZipRecruiter and LiquidDeath, is increasing its management workforce with the rent of Craig Stein as SVP of Media Planning, efficient instantly.
Primarily based in New York, Stein will broaden ARM’s management in working with audio creators, whereas supporting shoppers throughout full-funnel audio technique, media planning and shopping for, efficiency, and measurement because the area continues to develop and appeal to promoting spend.
Stein joins ARM with over twenty years of expertise at each impartial businesses and world networks, with experience in full-funnel, omnichannel media technique and activation for manufacturers like Google, Airbnb, American Specific and Unilever.
For the previous 4 years, he led media pitches, audits and transformational tasks at consultancy R3, working with shoppers together with Nike, LEGO and Molson Coors. Beforehand, he held positions at Wavemaker, Essence, The Media Kitchen, Mindshare, and OMD Worldwide, working with manufacturers throughout expertise, monetary companies, pharmaceutical & healthcare, journey & hospitality, telecommunication, alcohol & spirits, and client packaged items.
“Because the media panorama turns into more and more fragmented and customized, ARM has emerged as a frontrunner in harnessing the ability and affect of audio and creator advertising and marketing,” stated Stein. “The muse ARM has constructed on this area is just not solely spectacular, it’s distinct — and that’s what excites me a lot concerning the alternative forward and for our workforce to proceed to steer within the audio creator economic system.”
Stein joins ARM’s management workforce, reporting on to CEO Jordan Fox.
