Dangerous information: if you happen to’re a kind of who nonetheless thinks YouTube is only for cat movies and meme humor, you’re already out of contact. Sorry boomer.
Whereas some nonetheless consider influencers and content material creators as only a decrease rung of celeb, these within the know understand that they’ll credibly rival established figures on a spread of topic issues.
As we speak, it’s understood that YouTube, TikTok and different platforms are stuffed with revered, real specialists. If you wish to do a deep dive on a sure material, skip the library and go straight to YouTube’s library of content material.
One might argue that it is a easy act of rising up.
It was solely pure that as YouTube acquired older, the customers who have been there from the start grew up with it. For this reason the platform’s evolution noticed it go from a spot of cat movies to content material with actual depth.
Content material like ContraPoints.
ContraPoints and the artwork of the video essay
With over 1.8 million subscribers on her channel, Natalie Wynn aka ContraPoints has mastered the artwork of the video essay.
A thinker for the quick-click technology, ContraPoints tackles points that matter in a means that connects.
From tackling the trans rights debate to diving into the tradition of incels and the deeper significance of popular culture’s obsession with opulence, some argue that labeling ContraPoints as a YouTuber is a disservice to her.
However we expect this misunderstands simply what – and the way – YouTube and different podcasts or video platforms can be utilized.
Earlier than the explosion of social media and platforms like YouTube, the mainstream media managed who have been the cultural voices of the day. From right-wing radio pundits to left-wing columnists, you possibly can at all times discover somebody with views just like yours – however they fastidiously chosen voices on fastidiously curated platforms.
Now, commentators and critics might be anybody and are available from anyplace – identical to ContraPoints. YouTubers with area of interest data and an innate understanding of serve content material for individuals whose values align with theirs discovered a quick monitor to fame and credibility.
Excessive ideas meet high-quality manufacturing
What ContraPoints embodies is the concept that YouTube and social media platforms are the amphitheater of in the present day: stuffed with the newest entertainers, students, and the latest voices.
And, like an amphitheater, the trick is to know carry out. ContraPoints hasn’t simply received over followers along with her provocative nature, she does so with panache.
Her movies are political and cultural, however carried out in a means that seems like modern-day theater.
She is right here to show, to problem, and to query, however does so with simply as many amusing costume adjustments and visible results as references to philosophers and academia. From Nicki Minaj to Nietzsche, it’s all carried out with a eager consciousness of the viewers.
Fashion meets substance: the theater of ContraPoints
There was an concept that fashion and substance have been enemies. To be one, you couldn’t have the opposite.
However the merging of the 2 is a part of ContraPoints’ genius. It exhibits a stage of respect to the viewers.
Like all nice grasp of theater, ContraPoints is aware of that, if you would like individuals to return again, give them one thing to return again for.
Shakespeare’s audiences knew what they have been getting once they visited the Globe. Maria Callas wouldn’t have had followers lining within the streets in the event that they didn’t anticipate high quality at each efficiency. And ContraPoints has revived the video essay and reimagined philosophy in a means that retains individuals returning of their tens of millions.
