Triton Digital, the worldwide expertise firm and providers chief to the digital audio, podcast, and broadcast radio industries, launched its third annual U.S. Podcast Report. The report offers insights into the evolving U.S. podcast panorama for 2024, together with listening habits, viewers demographic information, and insights into the highest podcast, networks, and debuts from the Triton U.S Podcast Ranker, and extra.
Based on the report, the variety of month-to-month podcast listeners continues to rise with 23% development over the previous three years and nearly 10% over the previous 12 months. InIn 2024, 44% of the U.S. inhabitants reported listening to a podcast throughout the previous month. These listeners have been discovered to be youthful, extra educated, extra prosperous, and extra numerous. Podcasting has confirmed to be an enticing and highly effective medium for storytelling, conversations, present occasions and leisure. Different notable findings embody:
- YouTube continues to be the popular platform for many listeners, capturing 33% of listeners in 2024 — its highest share but — marking a gentle rise from 27% in 2021.
- The highest podcast genres of 2024 have been Information (25% of downloads) True Crime (19%), and Comedy (13%). Of True Crime podcast listeners, 67% have been feminine, of Comedy podcast listeners, 61% have been male, and of Information podcast listeners, 56% have been male.
- The highest gross sales networks of 2024 within the Triton U.S. Podcast Ranker have been iHeart Viewers Community at #1, SiriusXM Podcast at #2, and NPR as #3.
- NPR Information Now (NPR) remained the highest podcasts in 2024. Crime Junkie’s “SERIAL KILLER: The Alphabet Murders Half 1” episode was probably the most downloaded, whereas MURDERED: JonBenét Ramsey was the preferred, based mostly on downloads within the first 30 days.
- Bongino Report Early Version with Evita (Cumulus Podcast Community) had the #1 debut in 2024.
The report incorporates information from a number of sources, together with IAB Tech Lab licensed Triton Digital Podcast Metrics service, which measures server log information from the Triton Omny Studio platform and a wide range of different business internet hosting platforms. It additionally contains the info from Triton Podcast Metrics Demos+ resolution, which offers demographics and viewers traits for podcasts of all sizes, in addition to Demos+ survey of 12,000 principally podcast listeners within the U.S., achieved in collaboration with Sign Hill Insights.
“2024 marked one other 12 months of exceptional development for the podcast business, with listenership broadening throughout demographics and changing into extra mainstream than ever,” stated Daryl Battaglia, SVP Measurement Merchandise and Technique, Triton Digital. “As new audiences dive into podcasts and spend extra time listening, fueling deeper engagement, genres like True Crime, Youngsters & Household, and Historical past drive the very best again catalog consumption, creating untapped alternatives for programmatic promoting. At Triton Digital, we stay devoted to offering deep insights into listener conduct and platform preferences as this dynamic media continues to evolve.”
