Persephonica, the award-winning UK manufacturing firm behind hit podcasts Miss Me? And Dua Lipa: At Your Service, has appointed Fiona Hanlon as Managing Director, to steer its leisure enlargement.
Fiona brings 17 years of expertise on the BBC the place she labored with main names together with Maya Jama and Scott Mills. She performed a key position within the success of the Radio 1 Breakfast Present with Nick Grimshaw, shaping its artistic course and viewers engagement.
Following her time at Radio 1, Fiona was a part of the launch workforce for BBS Sounds, the place she led the commissioning of well-liked music codecs comparable to Pop High Ten with Rylan and Scott, which was visualized for iPlayer. Fiona additionally developed companion content material for hit TV collection comparable to Peaky Blinders, Regular Individuals, and Killing Eve.
At Persephonica, Fiona will develop the corporate’s leisure stage, persevering with its successful streak of launching habit-forming exhibits with A Checklist expertise, which join with hundreds of thousands of listeners.
The industry-leading firm has pioneered within the subject of podcast visualization, from its work on The Information Brokers to Miss Me?, reaching hundreds of thousands of viewers on YouTube. Persephonica has additionally expanded into dwell occasions, with two sell-out exhibits at London’s Hackney Empire in March. Fiona will proceed to develop business alternatives for his or her codecs on social media, and in entrance of dwell audiences.
This information of Fiona’s appointment comes straight off the again of two awards for Persephonica’s flagship present affairs present, Political Forex, on the inaugural Political Podcast Awards.
Fiona Hanlon says: “Persephonica has constructed a superb popularity for working with world-class expertise to create standout podcasts. I’m excited to steer the following part of progress, increasing our leisure slate, and creating recent, revolutionary codecs, fronted by hosts which have a particular reference to their followers.”
Dino Sofos, Persephonica CEO, says: “Fiona joins at a key second for the corporate, as we put together to launch main new unique exhibits within the UK and past, with a deal with daring codecs, huge expertise and premium visualization. Fiona has an eye fixed for recognizing gaps available in the market and matching high tier hosts with distinctive concepts. We’re extremely fortunate to have such a artistic powerhouse main Persephonica into an thrilling new chapter.”
