NOVA Leisure has strengthened its digital management line-up by asserting the appointment of Kim Kerton to the newly created position of Head of Podcast Partnerships.
The position has been launched with NOVA’s branded leisure division CREATE, answerable for podcast-led content material partnerships and present integration.
Kerton rejoins the enterprise having spent the final 5 years as a senior strategic advisor for manufacturers together with Queensland Tourism, Colonial First Slate, Tourism Tasmania and AGL, defining their podcast content material, viewers and monetization methods. She is a longtime podcast creator, producer and host.
Previous to that she was the Head of CREATE Sydney at NOVA, spearheading model integration options for among the nation’s largest audio advertisers, with over 15 years of gross sales management expertise.
Kate Murphy, NOVA’s Director of Business Technique, described Kerton as uniquely certified for the position.
“In the case of model interplay, radio units the usual for depth of creativity and connection, inside audio and past. NOVA has been a market chief on that entrance and Kim’s appointment speaks to our intention to cowl clients that very same gold customary of entry, affect and impression throughout our podcast content material.”
“Kim is a singular expertise, an skilled in each content material and business podcasting, alongside vital expertise in business model integration. She is aware of intimately the best way to maximize the potential that our content material, expertise and viewers characterize for advertisers.”
Kerton mentioned of her new position: “It seems like one of the best of each worlds for me — being again at NOVA and attending to do what I really like. As a podcaster, I perceive the balancing act between creating conversations that join with an viewers after which constructing a significant position for manufacturers inside that.”
“I do know there’s larger potential in podcast promoting. And I do know I’m in the appropriate enterprise to unlock that.”
Kerton’s appointment coincides with the latest announcement of a number of key new titles becoming a member of the NOVA Podcast community, together with Schwartz Media’s 7am, and JOHNS MEDIA’s Backstage with Cooper & Matty Johns and the Johns Household Podcast.
These signings and Kerton’s appointment, additional sign business confidence in NOVA’s digital transformation, following the appointment of Michelle Golding (Digital Technique Director) and Rebecca Jeffrey (Enterprise Director, Digital) to the business management crew in 2024, becoming a member of from the BBC and Seven Community respectively.
