Lock It In, the podcast manufacturing firm based by Absolute Radio’s Andy Bush, has partnered with the UK’s main impartial podcast community Adelicious to convey comedy, historical past, and leisure podcast portfolio, and any new future reveals, to the community.
This contains quiz podcast Guestimators – described as ‘Household Fortunes meets Solely Join; Scarred For Life, the TV and movie podcast the place celebrities confess three terrifying gadgets or occasions from their childhood; DEADPOD, a comedy/historical past crossover that breaks taboos round loss of life; and the A to Z collection of podcasts documenting probably the most vital cultural moments of the Nineteen Eighties and Nineties in alphabetical order.
Adelicious will work with Lock It In on viewers progress methods and commercialization, enabling progress for each present reveals and future productions in its portfolio.
This 12 months, Adelicious welcomed Sh**ged. Married. Aggravated. – one of many UK’s most liked podcasts — to its community, in addition to the complete podcast portfolio with Instant, the house to most of the UK’s favorite shopper manufacturers. It additionally partnered with publishing Hearst UK to monetise its present slate of reveals and future launches.
Craig Eastwood, Business Operations Director for Adelicious, mentioned: “Lock it in are nonetheless pretty new, however they’re already stepping up and making their mark, creating the type of audiences and types that get folks speaking. Their entertaining, culturally tuned method is strictly what audiences and types are searching for, and we’re actually happy to be working with them at Adelicious as they construct towards a brilliant future.”
Andy Bush, Co-Founding father of Lock It In, added: “We have been actively searching for a brand new associate to assist take our podcast portfolio to the following stage, and everybody we spoke to within the podcast world pointed us within the course of Adelicious. The status they’ve in-built such a brief time period is outstanding and we are able to’t wait to see what we are able to ship collectively.”
Lock It In was based in 2024 by Bush, the voice of Someday for two.2m weekly listeners, Will Nichols (former VP, Content material Growth at Common Music) and Matt Cutter, the sports activities journalist behind breakthrough podcast documentary The Pirates vs the Premier League.
It focuses on podcasts which can be impressed by the nuances of British tradition, and works with platforms, expertise and types on the whole lot from ideas and content material technique via manufacturing, monetization, and promotion. For extra info, go to www.lockitin.studio.
