AdWizz and Nielsen introduced the renewal and extension of an settlement to supply knowledge activation and viewers concentrating on capabilities inside AdsWizz’s full-stack audio promoting expertise providing.
The mixing permits AdWizz publishers and advertisers to leverage Nielsen Advertising Cloud and different third occasion datasets for higher viewers concentrating on throughout verticals. From media house owners and advertisers to stock resellers and company consumers, the prolonged settlement is part of AdsWizz’s mission to help its buyer’s wants within the digital audio ecosystem.
AdsWizz clients can now leverage viewers segments from Neilson Advertising Cloud datasets, together with on-line and offline exercise, clients surveys and panels, buy historical past, and multi-media consumption, to higher inform their marketing campaign concentrating on.
This knowledge is predicted to strengthen AdsWizz’s cross-platform viewers providing round particular verticals, together with Political (L2), CPG and Retail (Neilson Purchaser Insights, Nielsen CPG), B2B, and Private Finance (Dun & Bradstreet, Bombora), in addition to general perception activation (Claritas), along with AdWizz’s current contextual-based concentrating on by way of Predictive Audiences.
“We’re excited that AdsWiz, a worldwide chief in digital audio monetization, is using our Advertising Cloud providers,” mentioned Kristen Cummings, Normal Supervisor, Nielsen Advertising Cloud. “Nielsen is dedicated to innovation throughout the promoting business as we leverage proprietary expertise and our distinctive knowledge units to supply world attain and constant accuracy.”
“Advertisers and consumers in audio want to harness extra knowledge at scale for deeper and more practical concentrating on options,” mentioned Jason Bauer, VP, Viewers Information Operations at AdsWizz.
“This continued settlement will permit clients to request and make the most of third occasion knowledge together with their proprietary knowledge to satisfy their viewers concentrating on technique. Advertisers can activate audio messaging in opposition to exact behaviors and have interaction with current customers and goal potential new ones to maximise their return on advert spend. That is simply the most recent in our continued efforts to supply world help for viewers activation and concentrating on the audio house.”
This association will permit AdWizz to help multi-signal activations serving to advertisers maximize their marketing campaign attain and monetization in audio.
