Universal Music Group Nashville is present process a rebranding below CEO Mike Harris and chief artistic officer Dave Cobb. The corporate will now be often called Music Company of America (MCA).
Harris and Cobb got here aboard in early February following the departure of UMGN CEO/chairman Cindy Mabe in January. For Harris, it marked a return as he had served as COO/government vp at UMGN till his departure final September.
“With the recognition of nation music and the large affect that it continues to make in well-liked tradition, we acknowledge the significance of Nashville and the affect it has all the time made in America,” Harris mentioned in an announcement.
Cobb provides “I wish to let the artwork lead, embrace group, and method the enterprise with intention. We present up, work onerous, and put artists, songwriters, group, and followers first. We wish to get this proper for them. That’s what that is all about.”
Plenty of staffing modifications have additionally been made that replicate the modifications. Katie McCartney, former GM of the lately shuttered Sony three way partnership Monument Data, has been named evp/GM and Tom LaScola is head of artist and viewers technique, by way of an expanded alliance together with his firm, The Trenches. The digital promotion and advertising agency shaped a partnership with Republic Collective final October.
Below Cobb, the corporate has additionally shaped a artistic strategic alliance with award-winning songwriter Jessie Jo Dillon because the newly minted Track Buddy, a place that highlights the corporate’s dedication to the very important position songwriters play within the Nashville’s artistic ecosystem.
MCA, which has not existed as pop imprint for twenty years, will proceed to function is frontline labels, Mercury Nashville, EMI Nashville, Capitol Nashville and MCA Nashville together with the newly launched Lucille Data, based by Cobb.
Lucille Data will likely be lead by Cobb and Austin Jenkins, senior vp of A&R for MCA. Its numerous inaugural roster contains Lamont Landers, Landon Smith, Isabeldumaa, and Sons of Behavior.
“The unimaginable employees of those labels will function with a way of independence and autonomy, however with a pursuit of excellence and wholesome competitors as a shared agenda,” Harris mentioned.
Along with the complete assets offered by the Nashville headquarters, MCA artists additionally leverage the assist of the REPUBLIC Collective within the U.S. and UMG globally.
The newly rebranded MCA’s roster contains Alan Jackson, Brothers Osborne, Carrie Underwood, Chris Stapleton, Darius Rucker, Dierks Bentley, Eric Church, George Strait, Jon Pardi, Jordan Davis, Keith City, Little Massive City, Luke Bryan, Maddie & Tae, Parker McCollum, Priscilla Block, Reba McEntire, Sam Hunt, Tyler Hubbard and Vince Gill.
